John Galianos

Affiliate Marketing & Blogging Tips, News & Reviews

Advertising: Self Promotion

Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of the equation advertising would look more like barging rather than self-promotion. There are many steps involved in this process. The first step is to collect and create useful content relating to the topic, which is a not an easy job.

In today`s fast paced world owning a website for your business is a must which is not a big deal anymore with so many people available who excel in web designing and also offer a competitive rate. There are many types of technologies involved in the creation of a website, a one page flash website wouldn`t take you places. Intense graphics should be incorporated to catch the eye of the customer. After the creation of website, the website content should be emphasized upon. Writers who expertise in search engine optimization should be raked in so that the page ranks amongst the top pages on Google, Yahoo and Msn. Search engines have become popular universally and your website doing good on them plays a more vital role than getting other kind of references. Hence, efforts should be made on making remarkable progress to bring your website in the hit list. Also, material on the website should be updated frequently to meet the changing needs of the people. Get someone to design a logo for the company and website which is catchy and delivers the right message to the customers.

Other than website content, articles should also be published in newspapers, magazines and online publications especially business oriented emphasizing on ten strong points which describes the best about the business or the product. Online publication will facilitate in providing successful searches to the targeted audience.

The next target method of advertising should be television. Putting a commercial during the prime time will spread the message to a larger crowd. The content of the advertising should be akin to the value of the product. Famous personalities can be roped in to endorse the product, which will not only attract common people but also their fans in buying the product.

From time to time it is essential to review the past work and improving on the mistakes previously committed. Once the previous mistakes are tackled, it wouldn`t hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that really deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your product will get.

Reviewing competitor`s work on a regular basis would prove fruitful. This would also help identify loopholes in your product that have been overlooked before and would provide the key reasons to improve on.

Although this is an old approach, snail mails are also one of the best advertising methods. As it`s a more energy consuming approach, it`s important that you have the addresses of the customers who are really in need of the product. Regular mails containing details about the new development will keep people informed about your company`s products. A more modern approach to this method is collecting e-mail ids of the targeted customers and posting them ads and latest deals. This is a cheaper and less time consuming approach compared to snail mails as you can mass email as many people as you want at any time.

Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedbacks makes it more clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach sincere friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful.

To make more brownie points, address the customers and clients and appreciate them for their contribution in making the product popular. Send a token of thanks on special occasions like festivals or on accomplishing an important task. Customers can also be thanked by offering special discounts and free gifts. After gaining popularity focus should be on retaining the reputation rather than taking things for granted.


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Can Craigslist Improve Your Business?

The answer to this question is yes and no and maybe. It all depends on the way in which the business owners utilize Craigslist. Savvy Internet marketers who are able to identify the target audience and create sales copy which entices the reader may find advertising on Craigslist to be incredibly profitable. Conversely Internet markets that do not do their research and take a spamming approach to advertising on Craigslist are not likely to see significant financial gains.

There is certainly an opportunity to gain financial benefit through advertising on Craigslist. Advertising for all products and services is free on Craigslist making it cost effectively. Additionally, Craigslist already receives extensive traffic with approximately ten million visitors generating four billion page views each month so there is no need to drive traffic to the website. While Craigslist offers so many advertising benefits, these benefits may be wasted if the advertiser does not do his research or evaluate the competition.

Research before Posting on Craigslist

Advertising on Craigslist is similar to advertising in other forms of media. Despite the existing heavy traffic flows to the website, successful marketing campaigns require extensive research. This research should provide the Internet marketer and his staff with insight into where post the advertisements to most effectively reach the target audience, how to word the copy of the advertisement to make it most appealing to the target audience and which relevant keywords should be included in the advertising copy to make it likely for members of the target audience to find the advertisement easily when searching for products and services offered by the company.

Research of this capacity can be conducted either online or offline. One of the most effective forms of this type of research is to have members of the target audience fill out market surveys. The answers provided by the participants should give the marketer a good idea of what the target audience is seeking. Incorporating this information into the marketing campaign can make it noticeably more successful.

Evaluate the Competition on Craigslist

The search feature on Craigslist gives an Internet marketer an excellent way to evaluate the competition. Studying the competition is important because it can help you to learn how you can be more successful. This increased success can be a result of determining successful aspects of the competitor`s marketing strategy and implementing these strategies as well as determining faulty aspects of the competitor`s marketing strategy and avoiding these strategies.

To get a good idea of the competitors who are advertising on Craigslist, use the search feature to search for keywords relevant to your own products and services. You will likely receive search results including advertisements from competitors. Next, carefully analyze these advertisements to determine how your can not only create better products and services at more affordable prices but also write more engaging advertising copy. Many wise Internet marketers have the reasoning skills necessary to properly analyze the advertisements for competitors but they often falter when taxed with the dilemma of creating better advertisements. This is when the services of a professional sales copywriter with search engine optimization (SEO) skills becomes a vital part of the equation. This writer can use his SEO training as well as his knowledge on the subject of writing advertising copy to effectively entice members of the target audience to either purchase products or services or at least investigate these products or services further.


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Making Money with Articles: Optimal Article Length

When choosing an article for your website, make sure that it is a length that is optimal for search engine optimization efforts. Articles that are as short as 200 words or as long as 500 words should fit into this category. Even if search engine optimization is not your goal, it is still a good idea to keep your articles at this length for your reader`s sake. They are likely to not finish your page if it is any longer. This could leave them Kith only half of the information you wanted them to have or leave them with the impression that your site is too “wordy?. Most Internet readers do not read a website page as they would a book, so the shorter the better. Even if this means splitting one long idea into 4 or 5 pages. Be sure to label them so that the reader can pick and choose which part they want to read or so they know what is coming up next to help them determine if they want to continue reading.

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How`s and Why`s of Article Marketing

In the world of today that is very modern and advance, there are too many ways to promote things. Since the internet is the one that seems to rule the world in development and advances in businesses, e- business is the one needs a lot of promotion. There are many ways to promote e-business, but still the best way is the traditional one, until I guess a couple of years from now when almost all transactions will be done online.

One of the traditional ways to promote an online business is the article marketing. Article marketing is still the best way to promote a website or an online business. It generates hundreds and sometimes thousands of one-way links to the site.

Article marketing is the best source of unlimited traffic to websites in terms of linking strategies and search engine optimization. Articles can be submitted online to article directories and publishers.

There are many ways to write articles. The following are some tips and advices on writing an article that are effective for article marketing.

? Before starting to write an article, ask yourself on what would be the use of the article for your website. Well, it is more desirable because it is a new fresh way to promote your e-commerce. Article marketing will also help build your inbound links and bring in a good amount of traffic, when written and distributed correctly. Another good reason is that it is free.

? Article`s title is vital to the distribution of your article. Make sure that the title is catchy and interesting. Use some fresh and flashy words in your title. It is the writer`s job to write original articles. The key to a good title is writing it after you finished writing your article.

? Before picking your article topic, expose your target readers or audience. If you are having trouble determining your target audience, you could take a survey on your website that gives you some information about your visitors.

? The final piece of the article should be great for it is very important, the author box or also known as the resource box. It should include some elements like your name, a bit description of you and link to your website. It better to speak in third person. In this way, the article is reprinted on another website and the text flows better. Also, try to make the author box sound as intriguing as possible.

? Pick topics that will benefit the readers. You should list a plan or a blueprint of what to discuss and what to answer in the article. This will help you avoid straying from the topic and exclude any essential parts. Write only about topics that you know. You can also try to research from the internet. Always keep the paragraphs somewhat short. This will make the readers not overwhelmed by all the text.

? Ask your self on how you will write effectively. This depends on the target audience and readers and the personal writing style. You may prefer to write them to be factual yet as boring as hell or you could try making it interesting with a deficiency of information. Do not make an article that is boring. Ranting about irrelevant topics should be avoided.

? Distribute articles properly. The main purpose of writing an article is for others to read it or distribute it. There are many places you can go to submit the articles you have written for reprints, finding them is the difficult part.

Writing an article takes time just like distributing it.

Article marketing provides and offer many benefits. Some of these benefits are the following:

? Articles help to ‘pre- sell` products and services. It is the quality of website traffic that counts and not necessarily the quantity. The best kind of traffic you can get is from people who have read your articles and have liked what they have read.

? Article marketing is your best way to get known as an expert in your field. If your potential costumers sees your name in an article that is well written and informative articles appearing in several websites around the internet, then the costumers will regard you as an expert in your field.

? Article writing is a great way to generate content for your own website. Although you can look at article marketing as an outreach activity designed primarily for publication elsewhere, you can also use these articles in your own newsletters and on your own website.

? Informative articles build trust in your ability to provide a good product or service. If you are selling online your most important asset can be seen as being knowledgeable and trustworthy if it is writhen in an article.

Article marketing is one of the best strategies for marketing especially for e-businesses.

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Making Money with Articles: How to Get Ideas

If you have recently learned that you can make money by writing articles, your fingers may be typing away. With that said, most article writers reach a point in time where they do not know what to write about. This time comes when it seems like you have written articles on just about every topic under the sun. So, what should you do?

If you are a writer who is outsourced by another writer, a website owner, or a search engine optimization company, you shouldn`t have difficult finding articles to write. This is because your clients tell you want they want written. Simply just follow the directions given to you.

If you are writing articles for yourself, this is where you may find the most problems. Articles are used as a way to make money on blogs and content filled websites. To increase your changes of making money, with advertisement clicks, your website or blog needs to be filled with fresh content. However, after time it may feel as if you are drained of new ideas. The good news is that there are many ways for you to get new article ideas.

If you are writing on a topic that you know about or experienced personally, take a close look at your life. Chances are, your readers can relate to you. Do you have a blog that focuses on job searching? Write a few articles that discuss your struggles to find a job, but add in a few professional tips. Remember, if your readers can relate to you, add a small, but effective personal spin on your articles.

One of the easiest ways to get article ideas is to visit websites that are known as question and answer websites or advice websites. These are websites where internet users post questions for others to answer. Honestly, getting article ideas doesn`t get any easier than this. For example, if a poster asks for tips on applying for a position as a part-time bartender, write an article on the subject.

Similar to question and answer websites are online message boards. Online message boards are a popular way for internet users to communicate with each other. What is nice is that many online message boards are themed. For example, you can find forums for those who are pet owners, parents, work-at-home parents, video game enthusiasts, and so forth. Find message boards that are in line with the articles you want to write about. See what people are talking or asking about online. Create articles that answer those questions.

The news can also be used to give you ideas for articles. One of the best ways to make the most money with articles is to create articles on topics that are popular or in demand. Whether you rely on clicks from your advertisements or if you want to outright sell your articles for others to use, the news can be a great source of information. In keeping with career searching, did you just read an article on the low employment rate? Write an article on how the low employment rate impacts your chances of getting a job.

Keyword research tools are another method of getting article ideas. These tools will tell you the exact phrases that internet users are searching with. Not only will this give you article ideas, but it can also perfect your article writing techniques. By incorporating the keyword phrases into your articles, like “free resume templates,? your articles will be picked up by the search engines. This results in more traffic for your website or blog, which can increase your chances of making money through articles and advertisements.

As previously stated, articles that are in demand tend to sell the best and generate the most website or blog clicks. For that reason, think of the seasons. What is the next holiday to approach? Is it Christmas? Write a few articles on how to apply for seasonal retail positions. Remember useful articles are likely to generate the most income.


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