John Galianos

Affiliate Marketing & Blogging Tips, News & Reviews

Research in Advertising

Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people`s mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological.

When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company.

Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production. The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times. This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad.

Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy.

All the above studies should facilitate the client`s advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer`s mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn`t get the desired result.

The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight.

The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market.

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Advertising using Power Words

Word cannot only influence the minds of people but can completely change their perception abut a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personals, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement.

New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others and he tries to get it before anyone else does so as to have edge over others. The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other`s strength.

Take for instance the line ‘Money back guarantee`, these power words helps gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.

Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven`t gained success in something particular.

Words ‘Insider say that`, is similar to ‘secret`. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.

Free word in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality. By any change, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word FREE is spelled as FR~E on websites as ISP filters blocks messages having the actual word, considering it to be some kind of spam.

You is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest. The advantages then should be referred to the customer by addressing them with ‘you`. The customer feels that he is being directly talked to.

The word ‘Immediately` rings in the emergency. It can be interpreted as ‘Don`t wait any longer, get it now!` This motivates the customer to take some necessary and quick action.

Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer`s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn`t enough. Sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won`t do the trick. Instead, the sentence should be changed to ‘enough memory to store 350 pictures or 50 videos`. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign.

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How To Make Money

With affiliate programs, it really pays to work well
with others. Also known as referral programs,
affiliate programs are normally commission based
sales. You’ll recommend a site to your visitors and
then pick up a percentage of any sale that those
visitors make. You’ll benefit from the commission
and the merchant benefits from the sales.

If you already have a website set up, you can run
an affiliate program from it, or you can simply
build a site to promote a particular product or
service. As long as it brings in more cash than it
takes to build or run it, you’ll be fine.

With any marketing program, you’ll need to be careful
when you select an affiliate program. The benefit
of an affiliate program will give you another way
to make money from your users. Instead of selling
them a product, you simply send them to a partner
then take a cut of the profits.

Even though it may seem tempting to go for programs
with the highest commissions, those programs won’t
pay you anything if your visitors don’t buy them.

Below, you’ll find some tips to help you select an
affiliate program that’s right for you:
1. Do not accept any less than 25% with
commission. You can find many programs with great
payment structures and high percentages of pay in
just about any field.
2. Look for statistic pages that list the
number of click throughs, sales, and earnings so
you’ll be able to see how you are doing.
3. Always look for programs that offer a
wide variety of tools to put on your web site,
including banners, text links, and of course graphics.
4. Find out hwo often you’ll be paid and
be sure that the payment schedule meets with your
own expectations. Some programs will pay monthly,
while others will pay quarterly.
5. Be sure that top level support is
included. If they can’t answer your questions in
a quick and timely manner, you don’t want to work
with them.

Once you learn what you are doing with affiliate
programs, you can make a lot of money. If you
are just starting out, you should always use common
sense and not rush into anything. As you become
more familiar with how things work, you’ll be well
on your way to making a lot of money – and
enjoying making it. If you have to work hard, you’ll
be glad you did.

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Benefits of Being an Affiliate Marketer

Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant’s products by linking to the merchant’s website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.

Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance scheme. Both the merchant and the affiliate enjoy some benefits in affiliate marketing. There are many benefits on the merchant’s side. It gives the merchant a wider market in which to advertise a product or service. Affiliate marketing will give the product or service the maximum exposure that it may not get with other traditional advertising techniques. The more affiliate sites a merchant has, the higher the traffic, which can convert to sales. Affiliate marketing is the equivalent of having an army of sales people who will do the advertising and will only get a commission if a customer purchases.

Meanwhile, since an affiliate marketing relationship is a win-win situation, the affiliate also enjoys many benefits. Foremost among these is the easy way to make a profit. The affiliate can earn by having an ad or link to the merchant’s website, which prospective customers will hopefully click and proceed to make a purchase. As soon as the customer clicks on the ad on the affiliate’s site, is redirected to the merchant’s website and goes on to buy that particular product, the affiliate earns a commission. The more referrals there are the more profit for the affiliate.

Affiliate marketing is an excellent way to earn money while at home. There are virtually no production costs. The product is already developed and proven by the merchant, and all you have to do to find, as many prospects as you can that will bring in the profit for both the merchant and the affiliate. Affiliate programs are usually free to join, so affiliates do not have to worry about start-up costs. There are thousands of products and services you can choose from. You can find affiliate programs for every product under the sun. Surely, there is a product or service out there that is relevant to your website.

In addition, there is absolutely no sales experience necessary. Most affiliate programs offer excellent support when it comes to providing marketing material. The simplicity of affiliate marketing allows you to be an affiliate marketer at the least cost and the most comfort. You can even build a successful affiliate marketing business right in the convenience of your own home. In affiliate marketing, your responsibility is simply to find prospects for the merchant; you do not have to worry about inventory, order processing, and product shipping. These, along with customer service support are the duties of the merchant.

Because of the global reach of the internet, you can easily find thousands of prospects. You can intensify your advertising campaign by exploiting more aggressive and productive strategies such as viral marketing. By attracting more prospects, you also maximize your potential to earn. Another benefit of an affiliate marketer is the minimal risk involved. If the product you are advertising is not making money then you can dump it and choose another. There are no long-term binding contracts tying you to products that are not making enough money.

All the same, the best benefit of being an affiliate marketer is the opportunity to increase your income; and you can make a profit even if affiliate marketing is only a sideline business. With your own affiliate business, you can earn easily earn extra income, although you do have to exert effort and use your imagination to maximize your earning potential. Indeed, affiliate marketing is one of the simplest and most effective business opportunities on the web today.

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The “knows? of affiliate marketing

For those who have come upon a successful affiliate marketing, they have the ability to “print? money anytime they want to. Simply put, these marketers have what it takes to think up cash and make them into solid checks.

Too good to be true? This is what affiliate marketing can do.

The amazing thing about affiliate marketing is that anyone can make incredible profits, without much work needed and in as little as 2 or 3 weeks.

This basically means that you can start from nothing and make easy cash, without having to create your own products, website, or write a single ad copy.

This is what makes affiliate marketing a good starting point for those newbies who want to have an idea what it is like to be in a business. It gives them the opportunity to work on their own time, using other people`s efforts and resources, to gain profits while educating themselves in the process.

Affiliate marketing is an earning while learning business. This is where most people get the knowledge to make it big on other forms of business in the future. This is their starting point.

When starting an affiliate program, you do not just go right ahead and choose the ones lid out in front of you. There are certain factors you need to understand before getting into one. Not considering these things can result to wasted time, resources and profits.

1. Know your target market.

To collect the big affiliate checks, you must first identify and target your audience. This is a simple case of offering people what they want and need. Many affiliates commit the mistake of giving out these things to the wrong persons.

The result? No buyer and no sales for you. Why would people buy something they are not in need of?
Do you think people will be interested in you offering them affiliate marketing when they are into copywriting? Not many will be.

It is best to find your audience first to be able to maximize your resources and commissions.

2. Know the quality of your affiliate products or services.

The second mistake affiliates make is that they market a product or service that ends up not delivering what it promises.

It is always wise to examine the product first before recommending it to others. Not only will this increase your credibility and sales, it will also help you promote better because you can give them personal feedback about the products.

3. Know if their sales letter is effective.

Check out the affiliate owner’s website and sales copy before you send any traffic over to them. Inquire about important things like conversion rates and visitor values. This will prove critical once you get people to their site.

Put yourself in the customers` shoe. Will you be willing in buying the product or getting their services? If you answer positive to this question then many people will be too.

It will be an awful waste of resources if you will to pay for advertising a site, only to discover later on that it has a poor sales copy and that it does not sell. Consider this first.

4. Know if they have promotional methods and materials available.

Most affiliate programs provide their affiliates with tools to be used in marketing. The more tools given, the more chances of you making that sale.

Since the materials are already made for you, you can focus more on the marketing. Having more tools also result to more opportunities to get the sales message through your customers effectively.
5. Know if your promotion has profitability.

The last thing you must consider is how much you will be paid, in relation to your promotional efforts. A higher commission percentage can be a huge motivation to place higher focus on a particular product in your total portfolio.

Try to seek out products with a higher end pricing or those that present residual income. You would also want to profit based on the efforts you have put up to.

The five tips above are just some of the important factors to consider in affiliate marketing.

If you want to become like the super affiliates you have heard so much about and bank in huge checks every time from affiliate programs, you need to continuously educate yourself with the knowledge required for affiliate marketing success.

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