John Galianos

Affiliate Marketing & Blogging Tips, News & Reviews

Advertising in Yellow Pages

Some people believe that yellow pages do not receive response like other advertising methods do and this is true to some extent but not in totality. When talking about traditional yellow pages, there sure is a decline in number of people opting for advertising in it. According to a recent report, even the most attractive advertisement in a particular section is not getting the response from callers like they used to get before. On the contrary, the prices of placing ads in directories are on a rise, which speaks a different, story altogether.

In reality different categories are witnessing different rates of decline. Like the lawyers category is seeing the maximum decline, where as emergency service provider`s section has the same call rate. And sections like mobile phones, real estate and furniture are seeing a rise due to the increasing customer demand. Altering the size of the advertisement or changing the look cannot do wonders any more.

Experts suggest that relying on yellow pages to get customers isn`t enough. Other options should be considered as well along with it. With the Internet reaching every home, nearly half of the Internet users use the net everyday. They prefer to buy stuff online, from the comfort of their homes. Research should be done on the Internet to get reviews about the product. People, who don`t usually shop online, also are also opting to shop online as information is provided at the click of a mouse. It is easier for people to trust as customers who used the product give their feedback about the product after using it.

A relatively newer concept is the yellow pages going online. The good thing about them is that they are updated frequently unlike the printed directories and can be viewed from any part of the world. According to researches conducted, the response increased by twenty five percent every year. So those who are interested to invest in yellow pages advertising can think of going online. Directories are submitted to search engines, which on typing a keyword or phrase bring the results. Small and local businesses, too, can land on the pages brought by the result. The cost of creating a website can be saved if all the relevant information about the company is included in the online yellow pages. Look out for the date to renew the directory listing, and if there is a need to change the advertisement, it is not a big problem on online yellow pages. Some starter websites offer to place advertisement in their yellow pages for free. Search out for such websites on the Internet.

Larger businesses can start their own websites and place links in the online yellow pages. Articles can be framed about the business and can be submitted to Ezines and websites related to the area of business. Some websites also allow posting articles for free. The purpose of the yellow pages is basically to get potential customers but that doesn`t mean that existing customers should be neglected. Steps should be taken to strengthen the relationship with them and to retain their trust by maintaining the standard of the products supplied to them. Once they are completely satisfied, the price-rise won`t bother them and they will talk about the company to people they know, which will fetch new customers.

The objective is to work smartly and select the right method of advertising. If a business isn`t using any other method for advertising apart from using yellow pages, it can cause problems and the products may not sell. Analyze how much money is spent on placing ads in directories and estimate whether the amount of customers the business gets is desirable. Whenever a call is received from a potential customer, ask them how they got to know about the enterprise. This will help to analyze which advertising method is ideal for the business. It is never late to correct the mistake and go for the right method.

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Advertising for Free

Advertising for free seems like an impossible thing when heard. But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.

A business wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having interest in that particular field. The advertising article can have information about the company and dealership opportunity. Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.

Once the business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to them being invited on radio and television talk shows and even to interviews. Such kind of opportunities shouldn`t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit. During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. Once a businessperson gains the status of being public-friendly, more offers start pouring in.

Free bulletin board located in the neighborhood, like in grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part time basis for this purpose.

Promotional advertisement can be printed on the envelopes used by the business firms. Both the sender and the receiver can view this advertisement. Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address.

Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers.

If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place advertisement in their publication, in return for placing their advertisement in the business`s publication.

Free offers can be provided to the customer. This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $ 50. By this the response will be huge and most of them will purchase something or the other to avail the free offer. The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.

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The Benefits of Advertising on Craigslist

Savvy businesspeople and Internet marketers who market on Craigslist are able to gain a great deal of benefits from this advertising option. Craigslist is an online community where users can exchange information, buy or sell items, seek jobs or even find friends or romantic partners. There are a number of benefits to advertising on Craigslist. Two of the most important benefits are the affordability and the ability to reach a large audience. This article will focus on these two benefits and will also offer advice on ensuring your advertising is not just reaching a large audience but is reaching your target audience.

The Price is Right

Consider the cost of advertising on Craigslist versus advertising on other websites and there is simply no comparison. The vast majority of Craigslist postings are available free of charge to those who use the website. Only a limited number of advertisements including job advertisements in Los Angeles, San Francisco and New York and brokerage listings in New York are charged a fee for posting advertisements. Even these advertisers are only charged a nominal fee for their advertisements.

This means all commercial advertisements for products and services are posted free of charge. Affiliate marketing, which offers business owners the ability to only pay the affiliate when the advertisement generates web traffic, a sale or a lead is an excellent bargain but even that is no match for the free advertising offered on Craigslist. Advertising on Craigslist becomes even more financially appealing in comparison to other advertising option where the business owner is charged for each time the advertisement appears whether or not it results in a sale being made or even a lead generated.

Reaching a Large Audience with Craigslist

In addition to affordability another benefit to advertising on Craigslist is the potential to reach a large audience. Craigslist receives approximately four billion page views per month from approximately ten million website visitors. This is appealing because it allows users to reach a large audience with only minimal effort.

Craigslist already has a large following and many Internet users already turn to Craigslist for whatever they are looking for before searching other resources. Having such a large audience means half of the work is already done for advertisers. They already have high traffic to the website, now they just need to write an eye catching and engaging advertisement that will attract customers.

A Large Audience is Not Necessarily a Target Audience

Craigslist certainly has a large pre-existing fan base of regular users but this large audience does not necessarily ensure advertisers will have a target audience just waiting for them to post their advertisement. Craigslist is an extensive online community and finding members of the target audience is more important than reaching the entire community.

Business owners can certainly invest a great deal of time and effort placing their advertisement throughout the different sections of the website but this is not likely to be effective. Craigslist is divided into a number of different sections and categories for a specific reason. This is to make it easier for users to find the information they are seeking. For this reason business owners should focus on placing their advertisement in sections which are likely to be visited by members of the target audience. Additionally, placing advertisements in multiple sections may result in the moderators of Craigslist interpreting the advertisements as spam and deleting them. Whether the advertisements are deleted as spam or rendered ineffective they are not likely to convince members of the target audience to purchase products or services.

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Finding Article Ideas through Article Marketing Tactics

Too often writers complain that they wanted to write something hot and something that will attract a wide number of readers. In fact hot and unique article topics with attention-grabbing titles is really needed if we would like internet users to read and digest what we write doggedly everyday.

We all know how internet user`s attention span are much more reduced if they are browsing through the Internet. As compared to reading the newspaper, a novel, or even an obscure textbook, people`s attention easily wavers when confronted with articles in the Internet.

If you want to write an article, which will draw many readers, then it is important that you also learn to look out for newer sources of ideas. If a novelist needs inspiration and research in order to create a novel, then you as a web writer also need new information, more interesting resources and fresher ideas to come up with interesting articles.

First, you need to be patient in finding solutions for article resources. In order for you to deliver truckloads of articles guaranteed to dazzle users and increase web traffic then consider these ten article-marketing venues.

These article-marketing strategies will also be your main source of highly original article topics.

1. Chat Rooms ? engage your time and participate in chat rooms where your target audience frequent. In chat rooms, questions, ideas, opinions, information and data will pour forth to fill your mind with new ideas on what articles topics they will be interested.

You can just listen to their questions and then make articles answering their queries. You can also make use of their actual experience, which they will surely talk about.

2. Hot topics ? focus only on these. Topics frequently broadcasted on TV, radios and talks shows are usually the hot topics you are looking for.

Do not think that because they are much covered in these medium, people are already fed up with them. Not until they stop talking about it is people fed up with such issues.

3. Discussion Forums ? get deep into forums and message boards. Same as in the chat rooms, check out queries and questions on certain topics. They do not much see these topics in the internet that is why they are asking. You can grab this opportunity by writing articles that will answer their articles.

The answer to their questions is the ideas waiting to be formed into informative articles.

4. Customer Survey ? conceptualize a question and answer form and have your web site customers answer them. Request them to go to the section in your web site with the Q&A form or e-mail them with it.

From their answers, you will this know what kind of articles or ezine they want to see published on your web site. You can also ask them outright what topics they want to read about. Ask for suggestions too.

5. Guestbook ? check out your site`s guest book and you will see that users sometimes have questions and comments that will give you inspiration on what topics to write about.

Some users also go as far as offering useful ideas to guide you in writing article with high readership percentage.

6. Hot Selling Products Advertisements ? this article marketing strategy are usually found on online bookstores superior sellers list. You can also find them on online business sites where they broadcast the best-sold product during a week or a month.

This will provide you with a nice and useful idea on article topics that will capture the idea of bought buyer and seller.

7. Time ? well this may not be an article marketing strategy, but it sure is a good approach in order for you to come up with worthy topics.

You can center your articles depending on the holiday, season and world-shaking events people are most interested in. You can also add a bit of history. Write about something that occurred during a certain period in the present.

8. E-mail discussion lists ? for those who do not know it yet, another article-marketing source is the e-mail discussion lists. Check out unusual stories being discussed, too.

9. In Demand topics in your Niche ? present fads on a specific industry related to your web site are usually good topics, too. It also draws a lot of leadership.

10. Customer Questions ? instead of simply e-mailing your customer or client and straightforwardly answering them, write an article instead.

Killer ideas for attention ? grabbing and fresh ideas take time to form and ample of user participation or involvement.

It is about time we tap the rich resources provided by these article-marketing tricks. You might actually burst with many new things to write about once you have gone through them!

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Making Money with Articles: How to Choose the Best

Are you looking to use articles written by a professional writer as a way to make money? If so, you may be wondering which type of articles are the best. It depends on a number of different factors. A few of the factors you should take into consideration, whether you buy prewritten articles or hire an outsourcer, are outlined below for your convenience.

Your Theme

If you are looking to buy articles to place on your website, blog, or articles to submit to article directories, the theme of your website or blog needs to be examined. Articles generate traffic for your website, but you want that traffic to be targeted. Reaching your targeted market increases your moneymaking opportunities, whether you rely on a sale or the clicking of advertisements. Don`t buy or order prom themed articles if you run a pet care website.

As previously stated, try to order or buy articles that are line with your theme. You can, however, stretch this a bit when trying to find quality articles. Do you run a website that has free games? Are one of those games a fashion game that lets internet users experiment with different hairstyles on an animated character? If so, the above mentioned prom theme articles can work to your advantage, as some teens may think of it as a neat way to plan or experiment for the upcoming prom.

Popularity

One of the best ways to use articles to make money, by way of increasing your website traffic, is to choose articles that are on popular and in demand subjects. Right now, the economy is struggling and people are looking for ways to save money. Articles that focus on ways to save money on purchases may be perfect for your free game website. Add a small message at the end of each article about the free games available on your website, or so forth.

Intended Use

Before ordering or buying prewritten articles, know how you plan to use them. Choose or order articles that are easy to rewrite. Any article can be rewritten, but those with a casual tone, as opposed to a statistically tone, are easier to rewrite. Search engines do not like duplicate content, but you can rewrite your articles. If you can turn one outsourced article into five articles, you can get the best value for your money. These rewritten articles can not only be used for website content, but they can be submitted to article directories.

If you don`t want to do the rewrites yourself, hire an outsourcer to do them for you. Hiring a rewriter is cheaper than hiring a writer who only produces original content.

Quality

Regardless of how you intend to use outsourced articles to generate income, it is important that you choose quality articles. You tend to have better control over the quality of articles when outright hiring an article writer, as you can request samples of their work first. These articles will be associated with you, your website, your blog, or your product. Proofread all articles before publishing them online to ensure the quality meets or exceeds your expectations.

Affordability

If you will be using outsourced articles to resell or to generate income on your website or blog, you need to keep your eye on the main prize. That is to make money. The cheaper you can find prewritten articles for, the biggest profit you stand to make. With that said, remember the importance of quality. Do not compromise quality for costs, as many are later disappointed when they do so.

As a recap, if you are looking to profit from outsourced articles, choose articles that are written with a certain amount of quality, are affordable to purchase, and easy to rewrite. If you have specific wants and needs, it may be best to hire an outsourcer to work with, as opposed to finding prewritten content that may not be the perfect fit.

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