John Galianos

Affiliate Marketing & Blogging Tips, News & Reviews

Search Engine Optimization and Advertising

In today`s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines.

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.

In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn`t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn`t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page.

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet.

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Advertising on Internet

Ever since the advent of Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and business have taken advantage of this and you can see ads on any web pages you visit. Consumer can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. This is a very cost effective and time saving method of advertising.

It has become really easy for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services. Regular newsletters, offers, discounts can be pasted on site to increase the interest of the website visitors.

Since it`s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising. Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising. Illegal advertising is more commonly know as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system.

With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically Adobe Flash is used to design advertisements these days. Depending on the technology being used to design advertisements can be classified into various categories.

Banner ads are animations displayed on the website usually created in HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.

A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.

Interstitial ads are those that are displayed before directing over to the desired page.

Wallpaper ads form the background of the web page.

The ads that float on the screen are known as a floating ad.

Polite ads download on a low pace without interrupting the normal functioning of the website.

An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.

Advertisements which are displayed in a video form on a website is known as a video ad.

There are many ways by which advertising slots can be purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed. CPV or cost per visitor means that the advertiser is meant to pay for the people to whom the advertisement was delivered. CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors. Although the advertisement is put up on the website, the amount is paid only after the visitor clicks on the URL of the advertisement. CPA or cost per action means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service. CPL or cost per lead is similar to CPA, only that the visitor doesn`t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time an order is placed.

Online advertisements cannot only be used to promote a product or service but in fact they can be used for purposes like promoting charity and spreading education.

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Ideas For Promoting Your Business On Craigslist.org

Looking for ideas on promoting your business on craigslist.org? Then you have come to the right place. Craigslist.org is a community website. Here you can post almost any type of add for free. This includes business listings. On the internet, having the ability to post a business ad for free is a rare thing indeed.

How can you promote your business on craigslist.org? First you have to sign up. If you have a valid email address, then you can register. It is that easy. Next you have to post an ad. Think about what your business does and then look at what you competition is doing. You can search the category for your business and see what others are posting. Write your ad and submit a photo if desired. Your ad will remain for 45 days however, you will want to manage your ads.

Each ad you post is good for 45 days. As the ad ages, it drops toward the bottom of the page. Successful craigslist.org business promotion requires a little bit of time investment. Every 3 days you should delete and repost your ad. This will bring you to the top of the page again. Another way to promote your business is to place an ad in more than one category if your business warrants that. For example a lawn care company can post an ad for mowing, another ad for seeding, a third ad for landscape services, and possibly a fourth ad for mulching or tree/hedge trimming. As long as you do not place duplicate ads for the same exact service you can post as many ads as you like. Start with one ad, the next day post another one that is for a slightly different service, the third day post a third and so forth. If managed well, you will always have at least 7 ads running for your business. Managing them by deleting and reposting every 3 days will keep all 7 ads close to the top of the page. To make this process more streamlined, write the ads in a word processor like MS Word. When you post the ads to craigslist.org, cut and paste is all that is required. This saves a lot of time if there are a large number of ads running.

When looking for ideas for promoting your business on craigslist.org, you may want to know what information to include in your ad. This is important and you can use this technique to increase the number of ads without violating the duplicate posting rules. Have an ad for you business. Be sure to include all pertinent information including a contact email or phone number, preferably both. Then, place a second ad. This ad will be a craigslist.org only special. You can write a coupon and make it look pretty using html or you can just use plain type. The coupon method is more eye catching when reading it, but potential customers don’t see the coupon in the listing. It will not be seen until they click on your listing.

Another area to be sure to get right is your headline. It can follow standard American English rules of capitalizing the first letter of every word, but do not write your title in all upper case. This will cause your ad to be rejected. To be sure that people see your ad, include important keywords in your title. If you are a plumber, your title could read something like “Reliable Plumber Fixes Clogged Sinks”, or “XYZ Plumbing Replaces Waste Pipes”. As a potential customer, when I search for a plumber, I will most likely use the terms plumber and sink in my search, if that is what my problem is.

These are just a few ideas for promoting your business on craigslist.org. Give them a try and see if this free way to advertise your business to millions of visitors every day works for you.

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Can You Make Money On Craigslist.org

People ask the question all of the time “can you make money on craigslist.org”? The answer is you can. All it takes is some time and ad management and you can make money just like anyone else.

Here are some tips that you may not be aware of. These should help you to make money if your ads were not as effective as you would have liked them to be. Your ad is good for 45 days. Everyday that your ad appears it is listed lower on the page. This is because new ads get top priority. In some categories, a single vendor will post multiple ads. This is fine as long as they are not for the same business, product, or service. If they are, mark them as spam. It is the only way that you will get it to stop. If you sell jewelry, you can post an ad for a bracelet, a necklace, a ring, a pendent, a brooch, a watch, a jewelry box, earrings, and an ankle bracelet all in the same day. They are all different products. You will have close to the top nine spots on the page the day you enter them, especially if you add all of the ads one after the other. Now you wait two days, delete those ads and re-enter them. They are returned back to the top positions. You cannot do this any more frequent than every 48 hours. If you do, you will run into problems, so no sooner than ever two days.

Add a picture or multiple pictures to your ad. Pictures tell a thousand words and this is true. You will get more interest if your ad has a picture of the product. Use an actual photograph of your product, not some stock photo off of the internet. This will build trust in the potential buyer and it will generate more interest.

Respond to all inquiries promptly. Even if you think that the person is not really interested, you never know for sure. Follow up with everyone who responds to your ad. The one person you decide not to get back to is the one who will actual want to buy your item.

Write a clear and concise advertisement. Your headline should have the keyword for what you are selling. The body of the ad should be very descriptive and easy to read. If you use html to enhance your ad, do not go crazy with font colors and weird background colors. Red on blue is horribly difficult to read, people who are color blind cannot see that color combination so the text and the background will merge together. Orange and purple or yellow and purple are not good either. There is nothing wrong with a plain white background. Add a border if you want to make it fancy. Text can be changed from black however keep these things in mind. Bright colors like shocking blues and greens are hard on the eyes. Yellow can be difficult to see on a white background. Red makes you appear untrustworthy. Dark green and dark blue are good choices, but stick to forest green or navy blue. Dark brown is also a good choice.

Finally you want to promote your ad. Have a link to your ad in all of your email signatures. Tell everyone about your ad. The best ad in the world cannot sell a product if nobody sees it.

Yes you can make money on craigslist.org. It takes a talent for good ad writing, good photography, and some planning. Making sure that your ads are managed well and that they are posted, deleted and reposted every two days is critical. Having a good looking ad is also extremely important. If your ad is difficult to read or understand then nobody is going to buy from you. Make sure that your photograph portrays your item in the best possible way. Combining all of these items into a single ad campaign is important to getting your item sold.

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Google Adsense: Keeping Your Account From Being Disabled and Useful Books About the Program

How Can I Make Sure That My Account Will Not Be Disabled?

Google Adsense Program Policies make no allowances for deceptive practices. The most important thing a publisher can do to ensure the integrity of their site is to be aware of what is happening on your site.

Google has made it abundantly clear not to click on your own ads or ask others to do so. But what about practices a publisher may not purposely carry out?

Make sure that ads associated with Google never appear in an unrequested pop-up. Don`t be talked into purchasing traffic for your site that may contain adware.

Respect the Google trademarks. Don`t use any Google trademarks or logos without their consent.

Don`t change the Adsense code. If you`re a pro at html, don`t assume you can add your own code. If you`re new to html, simply copy and paste the offered code. Don`t mess with it.

Provide a good environment for advertisers and a positive user experience. Don`t try to be deceptive in any way. Google`s rules may sound strict, but believe me, protecting the integrity of the Google Adsense Program is in your best interest as well as Google`s. After all, a positive, honest Google Adsense program means more money for all of us.

Useful Books About the Google Adsense Program For Users of All Stages

Do you need to buy a book to use Google Adsense? Not necessarily. Google`s support page has a wealth of information. But you might consider it if you want to read a personal account of an Adsense wizard such as Eric Giguere or say, if you want to learn more about HTML. ‘Who Let the Blogs Out: A Hyperconnected Peek at the World of Weblogs by Biz Stone has a lot of information on blogging as well as information about Google Adsense. The following is just a few books you can find at amazon.com on the subject:

Make Easy Money with Google: Using the Adsense Advertising Program By Eric Giguere

The Google Adsense Handbook By Angus McLeod

Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs by Harold Davis

Top-Paying Google Adsense and Adwords Keywords for Pharmaceuticals (In Digital Format) [Download: Adobe Reader] By W. Frederick Zimmerman

The Complete Idiot`s Guide to Growing Your Business with Google By Dave Taylor

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