John Galianos

Affiliate Marketing & Blogging Tips, News & Reviews

Is blogging profitable?

For anyone eager to make some extra money, the Internet is probably the richest source of business opportunities, and blogging is one such great chance to generate income with low costs and little effort. How is that possible? At the beginning blogging started as the modern online diary, but it evolved towards new forms that presently provide both personal expression and money making advantages. Let’s take a look at two main ways to turn a blog into a home-business. The starting point for any online commercial action is the creation of a highly interesting web page.

Anyone running some form of business that could benefit from online promotion may choose blogging as a great form of advertising. A blog targets a special audience segment: those people interested in the products and services you offer. A blogger should therefore create a highly specific web page with content that is relevant for his or her field of activity. There may be references to the promoted products, or just links to them. Most business owners who take advantage of the profit blogging brings, choose to include various options on the pages.

First and foremost, you have to make web search possible directly from your blog; hence, you’ll need to use one of the Google programs that enables such facilities. Then, any blog visitor should have a minimum degree of independence once he or she has accessed your site, meaning that they should be allowed to perform actions: download pictures, documents and files, post comments or simply subscribe for regular updates. In order to make blogging profitable, try to keep a close watch over the traffic the blog receives, and constantly monitor how well it appears in search engine rankings.

Last but not least, blogging is also profitable for those who don’t have a business to promote: you may actually make money by allowing ads and banners related to your domain appear on the site. By the intermediary of the Google advertising programs, Adwords and Adsense, you will be paid for each click a visitor makes on a specific ad, or every time somebody performs a certain action on the blog. You’ll just have to follow the Google Adwords or Adsense instructions and apply them to the blog pages; the best way to generate revenue under such circumstances is to make sure your blog appears on the first result page of the search engines.

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Personal blogging

The variant of the online diary, which we are all used to call blog, goes sometimes well beyond the boundaries of simple communication: there are great articles, essays and a lot of interactive stuff that create a very entertaining environment for any Internet user. Furthermore, it is not uncommon to even find future brilliant writers who shape their skill online; it all begins with the regular recording of personal thoughts, ideas, comments on books, films or music. Personal blogs also allow limitless space for the expression of critical opinions from various domains, not to mention that they preserve a record of one’s development.

 

Nevertheless, what most Internet experts advise is that one should keep personal and business blogging as separate activities, since mixing them can be detrimental particularly for the special online promotion of some products or services. Many analysts argue that personal blogging is often characterized by an ascending evolution since steady writing develops good thinking and synthesis skills. However, there are a few rules you must follow into making sure that your personal blog is a good, yet trustworthy mirror of yourself. The first thing you need to work on is the topic of the articles, essays that are responsible for the overall image of the blog.

 

There are not few the examples that include very poor personal blogs, with uninteresting topics, grammar and punctuation mistakes and very few substantial links. Keep in mind that there should be a so-called self-censoring when it comes to exposing all sorts of personal details in the pages of your blog. Unfortunately, there have been cases of stalking or stolen identity; keep in mind that you can be personal, without revealing anything from your intimate life. Why this precaution? Because, some of the comments you’ll receive on the blog may truly hurt your feelings and even change your life.

 

Some bloggers have chosen to limit access to their pages by the use of a digital password; thus, only family and friends are allowed to log in. People actually consider this a good means of protecting their families from possible external threats when the virtual world may overlap with the real one. Things will stay bright as long as you are able to monitor blog content and information quality on a regular basis. The good thing about blogs is the fact that you can always go back to a formal entry and make some changes or analyze things from a different perspective and this stays valid for bloggers and users alike.< >< ><–>

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The advantages of having a blog

Why do some create blogs and why do others read them? This is actually a ten points question since its answer covers the very working principle behind the entire phenomenon. First of all, we are not far from the truth when saying that bloggers are very much like journalists or columnists, and that the material we find on blogs is very often much more interesting than that in the media thanks to the personal touch writers include in their articles. Furthermore we cannot ignore the interactive dimension of blogs, which is probably the greatest advantage in itself: comment boxes for instant responses, links to documented materials, videos and pictures turn the blog into a magic puzzle.

 

Blogging is trendy: no comment to that! Not only is it popular with people of all ages but it also makes one feel like blending in. You get an idea of what people appreciate in your writing, you get to comment and actually live some events of public interest, and you have the chance to speak up your mind. Everything you post on the blog, every piece of original material is achieved and easily accessible when you need it; many would-be writers actually take blogging very seriously since they are offered the opportunity of getting things into print without the intermediary of another publication.

 

Many blogs offer the advantage of a debate area where you’ll find all sorts of opinions: don’t get angry if the feed-back is not always the one you’ve hoped for, points of view are personal and they should not hurt feelings. It’s within your power to take things like that. Then, we should also mention the popularity and promotion advantages that are specific to a blog; just like niches, small business blogs create the proper environment for the easy reach of targeted Internet users.

 

Many business owners have discovered that blogs are the perfect way to regularly keep in touch with customers and even employees, since these web pages function as online journals that are very frequently updated. The advantage that blogs clearly have above other sites is that they express something peculiar in the most active or dynamic of ways whereas the other â??classicâ? web sites are definitely static. Without any shade of a doubt the voice of the writer is the element that makes a blog unique and interesting at the same time!

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How to make money blogging

There are two ways of making money blogging, one more profitable than the other. First of all, small business owners find a great advantage in the use of blogs that provide rich informational content and the opportunity for great marketing promotions. But let’s take a look at how you can turn blogging into a profitable activity. There are two possibilities: you either get paid for allowing other business owners to advertise on your site or you can include the blog in one of the many affiliate programs that enjoy such a popularity on the Internet nowadays.

In case you choose to exploit the advertising potential of your blog, the best program to work with is Google Adsense; you’ll get paid every time an ad on your site gets clicked, regardless of whether this action converts into profit or not. The logical question that may rise here is: how can you get more clicks for the ads on the blog? Don’t think about clicking your own ads to make some more money; fraud clicks are a very hot subject in the business, and Google teams are very efficient at identifying them. Such dishonest practice could cost you dearly if you dare to use it.

You can increase the profitability of the ads on your blog by taking advertising into consideration when you design the site. For instance, the fonts and colors used for the ads should be only slightly different from the rest of the page, without standing out. Why? Because the more visible you make them, the more likely it is that they’ll annoy the user, and the entire purpose of your blog is to get people to spend quality time on the page. Adsense is a program that displays only those ads that are related to the domain the blog tackles with, so that you cannot complain about too large a number of irrelevant visitors.

Last, but not least, you can use the blog as part of an affiliate program, which involves promoting the products or services of a specific business. For instance if you’ve got a blog dealing with diving, you can very well turn into an affiliate for a company that sells diving equipment. The amount of money you are supposed to get is usually part of the individual agreement you sign with the other party, and it usually depends on how well you manage to use the blog to actually convince people to purchase one of the products. Friendly links, special discounts, promotions and e-news letters are all part of an affiliate campaign that could turn a simple blog into a great revenue generator.

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Blogging – Making It Pay

Maybe the starting point of a profitable blog is a great topic, but there is definitely more to the business than that. There are two options a blogger has when trying to make the page generate revenue from advertising: either to stay on top of other blogs or provide good-quality material that ensures a high readership. Though the former option may look like the true Internet promise, things are slightly different when you have to achieve a high ad click rate. Let’s see the dos and don’ts of blogging when it comes to making money from advertising.

First of all, you need to consider the number of readers you target with the blog articles, and set an average or modest click rate in case the domain you’re dealing with is not a very common one. You may get valuable clicks, but they may not be enough to generate the income you need; therefore, always try to maintain a balance between the advertising rate you set for the blog and the amount of traffic you manage to draw by well-researched, informational content. The best Google program to use here is definitely Adsense, but keep in mind that the ads are relevant for the site material and vice versa, hence, focus on quality not quantity.

One of the smartest ways to attract traffic and therefore increase the chances to get more ad clicks is by the use of continuation links. All you have to do is post a link with an excerpt from the blog article and post it on the main page. The whole point is to make it catchy: the reader sees it, interest rises and he or she clicks on the link to get to the body of the story. If you only post the title of an article within the link, you risk that the visitor leave the page without actually minding the post.

Don’t make the mistake of linking your blog only to top pages in the business. Yes, there are sites that are considered reference points in the field, and you actually risk of orienting the reader’s attention towards a competitor. Links are great tools, but they are not everything for a blog: first comes nice, unique information, and only then should you focus on directing the reader to other similar pages. The best links to use are those that take the visitor to a detailed explanation of the information on your blog, while also allowing the return to the initial page. Good luck!

If You Like My Blog And My Posts, Feel Free To Buy Me A Cup Of Coffee

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