John Galianos

Affiliate Marketing & Blogging Tips, News & Reviews

The Importance of Article Marketing to Improve Business

Writing is a passion. It is a profession. It is a craft. It can be a hobby. It can also be a marketing tool. How? If you have a business and your aim is to get the word out about you, one way to go about such task online is through article marketing.

Marketing Strategies
If you own a business, whether it is a startup or a big company, you would always think of ways to promote your stuff. This is the main reason why creating web sites are popular these days. More and more people are getting hooked with how the cyber world works wonders.

If you own a web site, the next thing that you will think about is how to drive traffic to it. Just like how you do it offline, you have to reach out to your target market and lead them into clicking your URL.

Article Submission Sites

With the advent of many credible article submission sites on the web come entrepreneurs who are seeing opportunities open for them to speak out and pique the interests of their potential clients.

And how do you go about this?

1. You create good contents. What does this mean? For example, you are a printing company who caters to business people and professionals. You offer postcards, business cards, brochures, newsletters and the likes. When you write the articles, you will not only think about ways to design your postcards, you will go and direct the material to your target market. You can write an article about ways to design your postcards to help your food business.

This way, you already are capturing a niche market. These people will be interested with the products that you are offering. They will be more interested if they will get a view of how they would be able to utilize such tools. And the perfect avenue for you to do so is through the good and functional contents that you make available for these people.

2. Take time to fill out your Resource Box

When you submit articles to directories, they allow you a space to have your author’s biography. No, this doesn’t mean that you have to brag that you are a good looking, 40 something, with bank savings. You are not looking for a partner. You are looking for clients.

To do this right, include your name, your web site address, a tag line or your business’ unique selling proposition and a call to action for your readers. This is the venue where you will promote your own stuff and lure them to click on your links.

Now do you understand why it is important to create quality contents for this purpose? People must trust that you can deliver what you have promised. They don’t know you. But in establishing your name as an expert in the field where they need help, they will learn to appreciate you and may later become interested as to what you are offering them. You cannot achieve that with crappy articles.

If you don’t have the knack for it, you can always hire freelancers to do the job for you. This way, you will be able to provide article marketing to submission sites while you reap the benefits of such move through time.

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The Basic Guide on How to Write Articles

If you have just discovered the many routes that you can take with regards to online marketing, you may be faced with many questions. One of them and a very important one is how to write articles.

The Rule of the Game
Writing for the internet is very different from getting your daily dose on blogs and other creative venues. Yes, this also requires a lot of creativity on your part but it caters to a specific market, people who doesn’t have much time to spend reading the 500 plus words articles that you are presenting to them.

Your role now is to get their attention, make them scan through your materials, get your point and get them hooked with what more you have to say then what more can you offer to them.

Basic Guide
You need not be too academic when it comes to writing articles. Besides you are not writing a research or term paper. You just want to reach out to potential clients to help them in avenues wherein you could reach out to them in relation to whatever business you have.

1. Good content

Your writing doesn’t have to be too technical that people would have to consult a dictionary just to grasp your thoughts. You have to create functional articles that will be easy to understand and people will be able to relate with.

2. Conversational tone

Talk to your target market through your articles. You’ve got to establish a connection with them. And this can be achieved through the manner that you present your articles. You have to make them feel like you are a friend that they can turn to if they are having problems in some aspects of their business.

3. Excite your readers

You are not writing to win awards so avoid the boring matter of fact route. Keep the tone bubbly and easy to grasp. Create headlines and catchy tag lines in order for you to keep your probable clients interested.

4. Short paragraphs

Short paragraphs are intended for easy reading. This will especially be helpful for those who don’t really have the time and are just scanning for interesting finds.

5. Provide benefits

Make sure that after reading your piece, the reader will get something out of everything that you have said. Such knowledge should be useful to them and will make them interested in reading your future articles as well as your other products and services.

6. The importance of you

Use the word you throughout the article. This way, the one who will be reading it will feel a sense like you are directing them because they are important. It will be easier to capture their interest this way.

So you think you can write now? Why are you doing this anyway? The one thing that you have to take note is that you are doing this to drive traffic to your web site. You have to make as many people aware about the products that you are offering and lead them to you. This can be achieved further by providing good copies at the resource box or at your author’s bio section on each of your article.

So make sure that you master how to write articles before you plunge into submitting to article directories. This way, there are better chances for you to create impressive ones that will help you propagate your purpose.

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Simple Ways to Start Creating Marketing Article

If your web site contains everything about your business or if it is your business in itself, well you have to hard about getting the word out about it. Have you ever heard about marketing article? This is a very effective way to capture many people’s attention by way of informing them and providing them with details that they would want to know.

How to Write
Do you ever blog? Or have you written to a loved one? You are off to a good start. Everybody knows how to write. But how to write for an audience takes a different course. But the reason remains the same. You are writing because you want your materials to be read.

Professionals writers may do the task for the salary but ask any passionate writers out there and they will tell you that they are writing first and foremost because they love what they are doing. They want people to read their stuff. They want to help in a way. They want to inform.

Read, Help, Inform
Remember these three principles. These can be your guide when you’ve already sat down writing your first article. So when do you begin? Easy. First, what is your business about? Who is your target market? They are the people whom you are going to address your articles.

So let’s say your products are flowers. You are targeting professionals, married couples, young couples. Actually, anybody can be interested with your product. You can also focus on hotel management or the restaurateurs, even funeral homes and services. You can write articles that will go like, how to improve your hotel’s business with flowers. You can also write something about, flowers ? your restaurant’s ambience at its best.

Now that you know whom to write for and what to write about, you must also know that in Internet writing, there are rules that you must abide in order to succeed on this venture.

1. Short paragraphs

Your articles must be written for easy reading. You must understand that the people who will search the web for information don’t really have much time. And added to that, they will only be scanning your articles first before they read the whole thing. Why? The web will provide them with a lot, if not better choices for the subject that they are researching about.

2. Article submission sites

You must first join in the forums regarding this matter to get a feedback of your chosen sites. You must check the sites’ Google ranking and their ranking in Alexa. You must choose the ones that rank high and has a high volume of traffic.

3. Word count

Upon knowing to which sites you are going to submit your articles, you can go over their rules about the word count and abide by it. There are sites that will accept a minimum of 300 word count for articles. Others will ask for a 500 or more minimum word count. You have to check and make sure to make sure that your materials will not get rejected.

And lastly, in creating a marketing article, do not forget to fill out the author’s bio box. This is your space to create a link to your own web site. This is how you earn your keep in submitting articles. Include you name, your business name, the call to action and the link to your site.

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Mistakes in article marketing you do not want to get into

One of the well-kept secrets in getting web site traffic is article marketing. Ask those who have done this and they will tell you that is correct and tested.

But then not understanding the basic principles behind article marketing will bring what proved to be an effective marketing campaign down the drain. Taking with it all your efforts and otherwise quality articles.

What are some common mistakes that people make with article marketing?

1. Not being clear on who the target audience is.

A lot of writers and publishers make the most common error of not defining first what their target market is before writing out their content.

This differs them from the more successful article marketers who already have a clear idea on what their niche market is even before the thought of the article is conceived.

The two aspects needed in targeting your niche is to be narrow and profound. It is preferable to choose an audience with a specified and foremost interest in a certain topic.

2. Making use of spam out of sheer desperation.

In their desperate need of getting to more than the usual number of consumers, authors tend to target just about everyone.

They do get published in all category of newsletters or ezines but not for long. In the long run, the owners of those publication will remove their articles from the copies in the assumption that they are spam.

So instead of saving time and resources, you actually get nothing and have to start over from scratch. What`s more, your reputation is the one at stake. Think of the credibility that you suddenly lost by doing something you thought people will not notice.

3. Inappropriate titles or headlines.

If your headlines do not grab the attention of your readers instantly, it will not matter if you are best writer in the Internet. You will end up a loser.

Authors should spend some time thinking up titles that will work. This simply means that titles should attract the attention of visitors the instant they set their eyes on it. That is why the time spent on the content of the article should be the same as the time you have to put in thinking of a good title.

Which would you rather have? An outstanding article that has lame words for a title or an ordinary article with an eye-catching one?

In case you are not aware of it, the ordinary article will probably make more sales than the better one. Ask yourself why.

4. Think of your readers first before you think about yourself.

Most writers may have passed the first stages with flying colors but this is where they blow it. All because they think of themselves first and foremost.

In article marketing, you are not writing for yourself. You are writing for your readers. You cannot just go about and write topics you want. On the contrary, you need to write about the your market`s topic of interest.

To be an effective article marketer is to give your audience what they want. Your audience does not really care if you have won an award in writing or if you are a well known author. All they care about is that your articles should deliver what they need. And that they should have a use of your articles.

Do as they say.

5. Check you spelling and grammar.

Ok, granted that you have just written one of the best article ever read by people. But one thing you did not notice is that one word was spelled incorrectly. Once your readers have spotted this, all admiration and awe is immediately erased. Your article will then be classified as one of the low class ones.

If you do not want your articles to be disposed as something not worth reading, have them spell checked first before publishing. What is a minute or so of checking out for errors. Even if you blame them on machine typos, readers will always think it was you.

Once you understand the essence behind article marketing, you will never think of other means of generating traffic again. Just do not go overboard and start abusing your position as the author.

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How to Go About Writing Article on Internet Marketing

Going over an article on Internet marketing, you will gauge how the term has changed through the years. It used to be focused on ad placements. The way to do it then was to create a web page and place banner ads on other sites so that you can have links to your own sites.

There are also some money making scheme that evolved wherein you are advised to join a program for you to earn through the Internet.

But as of today, Internet marketing has become synonymous to advertising. And the best way to do this is through creating valuable articles. This way, it is less costly especially if you have the knack for writing and you are going to create your own materials.

Writing the Articles
Writing for the web is a lot different as compared to feature writing on magazines or even in the newspapers. This can be easy to do once you get the hang of it. All you’ve got to have are ideas about a specific topic that you want to become an expert on. But if you really do not have the knack for this craft, you can always hire freelancers to do the task for you.

First thing that you have to remember when writing the articles is that you must have a specific audience in mind. You will address your materials to them. You are vying for their attention that is why you are writing your articles in a way to reach out to them. This is the kind of topics which they are interested to, so you write about it until you are considered and expert. That will not be hard to do especially when you have good content which your target market is always on the lookout for.

You have to be subtle in promoting your own web site, products and services. This rule applies when you get your articles published on different submission sites. Most of the time, you will be allotted a box, an ample space wherein you can create an author’s bio. That’s the part where you can have a link to your site. The idea here is when you already got the trust of your readers, they will be interested enough to click on your specified links.

Take note of the word count. Other submission sites would accept 300 or so words for articles. But most sites prefer 500 to 550 minimum word count. Read the rules thoroughly so that you won’t get banned from any of those useful sites.

Also be careful in using keywords. Do not use it too much to the point that it will annoy your readers. Stuffing your articles with keywords will just make your readers turn away from your materials as long as your motives become very obvious.

Lastly, choose an article submission site that ranks high on Google and in Alexa. You don’t want to submit your work on spammy sites. That will not do your business any good. You can also study where your competitors do their submissions. This way, you can zoom in on those sites and start on your submissions.

Read through an article on Internet marketing just like this one before you plunge into a territory which is still unknown to you. This way, once you’ve entered the battle, thetre will be no turning back.

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