John Galianos

Affiliate Marketing & Blogging Tips, News & Reviews

Impact of Colors in Advertisements

Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other senses facilitate visual appeal, and are also important to concentrate on.

Typical example is color when accompanied with audio, and writing. According to a study, big budget companies spend billions in the color market research, which helps in product and packaging development. Color, along with content, helps to pertain the interest of the visitor and makes him surf the website longer. A colorful article will make the reader read it till the end. Color makes things look more amiable.

Colors are known to influence the behavior of a person. Like blue color is said to have a relaxing effect. Red represents passion and love. A dating website can have red as the background color. Fast food restaurants have bright picture of food beautifully decorated pasted on the walls. This tempts the taste buds of the customer and the customer pounces on the food, eats and leaves quickly. And this is exactly the reaction expected.

Light effects can also be used to play with the mind of the on-looker. Advertisements, especially for food products, have strategically placed lights. The light effects trigger the hormones in the brain, which increases the hunger. If the same is placed in a slightly dim light, it won`t be equally tempting.

Countries around the world have different cultures that relate a color to an occasion or emotion. Climatic conditions also attribute to this. Like in America, people relate black to death and where as in Asia, white is related to death. People living near the equator like warm colors and people living nearer to the poles like cold colors.

It`s a must for an advertiser to have the knowledge about the colors and what they refer too. Black stands for elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, mild and youthful. Gold stands for prestige, luxury and elite. Silver stands for prestige, scientific and cold. Yellow stands for warmth, happiness and cheer. Orange stands for warmth, playfulness, and vibrant. Red stands for love, excitement, strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Green stands for nature, fresh, fertility and abundance. Blue stands for cool, trust, belonging and reliability. And lastly Purple stands for spiritual, royalty, and dignity.

From the advertiser`s point of view, we can conclude that colors can determine the shopping habits of customers. Black, blue, red and orange attract impulsive buyers. Smart shoppers are attracted to pink, light blue and navy blue colors. Companies use colors in logo, advertisement, etc., to pass the right message to the customer. Wal-Mart advertise has a navy blue background and its catch line is “We sell for less?, which means smart customers are their goal. Mercedes has a silver logo, true to its class.

Before designing an advertisement, the targeted customers should be recognized and the advertisers shouldn`t use the colors that are their personal favorites but according to the ad campaign. Advertisement for children should have bright and vibrant colors. Yellow, red, blue and green, which are the primary colors, are the colors, which attract the children, which is why parents buy those colors for their kids. These colors represent warmth, sweetness, trust, reliability, playfulness and security.

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The Key to Getting Tickets in Music City? Craigslist Nashville!

Nashville has such a large, diverse and predominant music scene that it has earned the nickname “Music City.” Country and jazz music are just two of the genres with deep roots in the Nashville area. These roots live on today and are very much a part of not only the Nashville music scene, but part of the national musical culture in America. A scene this massive can become overwhelming, especially when searching for tickets to some of the great shows that stop through Nashville. It is possible to navigate the musical calendar, however, especially when using Craigslist to your advantage.

Founded in 1995 in the San Francisco Bey Area, Craigslist is network of sites designed to connect people from various communities. By 2006, Craigslist had expanded beyond Northern California to over 450 U.S. states, Canadian provinces and global cities. The network has grown to become one of the largest web sites on the Internet, while employing no more then 24 employees throughout its history. Users can post on Craigslist in any of a number of forums, depending on the goal– perhaps promoting a garage sale, advertising an apartment for subletting, or looking to hire new personnel. All forums are organized within multiple categories and subsections for easy browsing and navigation.

Craigslist Nashville (http://nashville.craigslist.org) is no different. It has the same forum categories as other sites on the Craigslist network, including the vast “for sale” section. This section is further divided into several smaller subsections, like auto parts, electronics, and musical instruments. In Nashville, one of the more useful subsections is the “tickets” forum, which contains listings for various event, concert, and sports tickets.

A quick browse of the tickets forum on Craigslist Nashville reveals tickets available for multiple concerts, including Lynyrd Skynyrd, John Legend, Tim McGraw and Justin Timberlake. There are seats available at all price ranges and seating locations. Even if you missed out at the box office, you still have an opportunity to get into one of these great shows. Plus, tickets to see the Tennessee Titans of the National Football League are also available from CL users. Use Craigslist to get in to see 2006 NFL Rookie of the Year Vince Young!

The best part of this system is that it allows people to see shows that otherwise might have been inaccessible because they are sold out. By allowing ticket holders to advertise their sales and having interested parties to contact them directly, transactions are simple and quick. After all, concerts are about having fun, not just in Nashville, but everywhere. Craigslist Nashville allows you to enjoy the show without a lot of hassle about tickets.

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Contract Positions Available through Craigslist

As outsourcing becomes a more and more popular options for both small business and large corporations, Craigslist is leading the way for employers and contract employees to connect. Craigslist is an expansive community and those who advertise on Craigslist are fully aware of the large audience reached by Craigslist. Potential employees are equally aware of the size of the Craigslist community and often turn to Craigslist first in their job search especially when they are looking for work to be completed on a contract basis.

Finding a Contract Position on Craigslist

The number of employees seeking work on a contract basis is increasing in leaps and bounds. More and more employees are making a move toward self employment where they are able to determine when and where they work, their fees, the types of projects they accept as well as their project deadlines. This movement is a reaction to the ever increasing propensity of corporate America to make outrageous demands on employees to generate a greater profit for the company. It is also linked to the increasing occurrence of outsourcing by corporations. Individuals see work being outsourced and realize there is an opportunity for them to work independently and accept these outsourced projects.

So, where does Craigslist fit into this picture? The simple answer is Craigslist is making it easier for employers looking to outsource and independent contractors to come into contact. Those who place a job advertisement on Craigslist are required to answer a series of questions. One of these questions is whether the position is a full time position, a part time position or a temporary contract position. Employers respond to this question and as a result the job advertisement is automatically searchable by the term of employment. Job seekers on Craigslist can enter the term, “contract? into the search to receive results which were listed as contract type employment.

The ability to search by whether or not a position is a contract position on Craigslist provides an advantage over other websites designed specifically for job seekers. This is significant because it not only helps job seekers who are looking for this type of work to find potential matches more quickly but it also helps employers as well because they are less likely to receive applications from employees looking for contract work when they have an advertisement for a full time position and likewise they are less likely to receive applications from employees looking for full time employment when they are seeking to fill a contract position. This can help to make the process of finding an employee through Craigslist quicker and more efficient.

Why Contract Positions are So Appealing

There are a number of reasons why contract positions are so appealing to members of the Craigslist community. Many of these employees are drawn to contract type work because of the flexibility it offers them. Employees who are seeking contract employment may be doing so for a couple of reasons. This may include wanting to earn extra income around the confines of a traditional job or wanting to support oneself without committing to a regular nine to five job.

One of the main advantages to contract employment is it usually includes a higher hourly rate than similar positions offered on a full time basis. This is because companies are often required to offer additional benefits to full time employee such as medical coverage, social security and workers` compensation but they are not required to offer these benefits to contract employees. Therefore the company often compensates the contract employee for the lack of benefits with an increased hourly rate. Employees are also willing to offer a higher hourly rate because they realize they are in need of the special skills the contractor can bring to the company. This is especially true in the case of industries where there is a need to hire experts with highly specialized skills. In these cases it is much more economical for the company to pay these fees to a contractor than to hire, train and retain a full time employee with the same capabilities. Most companies are becoming aware that Craigslist is the best place to find the qualified individuals they are seeking.

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The Minimum Wage

In January of 2007, the federal government raised the national minimum wage. This was old news in some states where the minimum wage had been raised months before congress took action. No matter how you look at the increase in the cost of labor, it is going to have an impact on the business climate and on how businesses will make key decisions in 2007 and going forward.

In theory a raise in the minimum wage should be a nonevent economically. It should be a simple adjustment for inflation which the business has already adapted to. In fact, as inflation raises the cost of goods and the prices the business charges, one might expect the wages of workers to rise naturally to match that upward slope caused by inflation.

How you view the good or the bad of the minimum wave increase may depend on which side of the fence you reside, the employer side or the employee side. To the employer the rise in employee costs makes doing business more expensive and affects the bottom line. To the employee, the employer is just being competitive and paying his or her employees a salary that they can live on. In many cases, you may be on both sides of the issue if you own or operate a business but have people in your family who are trying to get by on the minimum wage.

The hardest hit businesses by this upward push in wages is small business. Enterprises that employ a large amount of unskilled, lower paid workers can see a huge jump in the cost of keeping employees because of state or federally mandated increases in employee pay. Many times small business enterprises operate on a thin margin of profit and any change to the cost structure can be a deadly hit to their budgets. Moreover, since the small business model is intensely competitive, there is little room to raise prices to clients or customers without risking losing business to a larger competitor who can absorb the minimum wage increase without increasing prices.

These concerns are part of the reason that from a governmental stand point, congress is slow to increase the minimum wage. There is already a tremendous resentment in the population for businesses that are relocating their production or support facilities over seas to take advantage of low paid workers to keep their bottom line on track. You have to know that employee costs are a big issue when a business is willing to relocate much of their operation to a foreign country and incur all of those costs just to tap an employee base that will work below the minimum wage.

From the worker perspective, it`s hard to understand how this trend to take low paid jobs out of the country can be changed. We are slow to stop businesses from taking actions they need to take to compete in the markets which is why passing legislation to stop the exporting of jobs is not a popular idea. While it might help the plight of the worker in this country, it goes contrary to our priority on letting the free market and capitalism play out. Sadly, when the free market does reign, sometimes good people get dealt out of the program.

The best way for American workers to combat competition from unskilled workers overseas is to stop being unskilled. By taking advantage of educational opportunities and gaining valuable skills, they can enter a new market where those skills will land them a good paying job that is not likely to go overseas because of the specialized skills the worker offers to employers. So the best way for government to fight the export of jobs due to high employment costs is not to artificially suppress the market to hinder free trade. The best move is to make our workers more skilled, more valuable and for workers to simply outwork their competition overseas. This is capitalism at work at its best and if that line of attack is followed, the outcome for everybody is a stronger work force, the retention of jobs in America and a stronger national economy as well.

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