John Galianos

Affiliate Marketing & Blogging Tips, News & Reviews

Billboard Advertising

Outdoor advertising is a low budget and effective way of advertising a company`s product. Among the entire methods billboard advertising is the most sort after method, which has been proven to be the best sales strategy in the recent times. Nearly 5.6 billion dollar was spent on billboard advertising alone, in the year 2006, as analyzed by Outdoor Advertising Association of America.

Billboard advertising is the best bet in outdoor advertising and isn`t that costly. And with the amount of exposure the product gets the money is worth it. In the past few years several factors have triggered billboard advertising and cost effectiveness being one of the prime reasons. One of the reasons being if an ad is placed in the local newspaper or a television channel the advertisement gets noticed for only thirty seconds and when the same advertisement is placed on billboard, it gets noticed through out the day, for months. Thousands of people view billboard everyday on their way to jobs or home, it doesn`t get lost in the pages like an advertisement placed in a newspaper or magazine. There is a frequent and continuous delivery of message. No other advertising method can grab the attention of people like billboard advertising. It creates brand awareness and strong name recognition.

One of the reasons behind the cost being low is technology. In the early years the billboards were hand-painted due to which the labor cost was high. Now, advertisers design and print their advertisements on a huge poster board or vinyl board by a computer-aided printer, which is very cost effective. Creativity can be achieved to the highest extent, with ease and less money. The brighter, colorful, creative the advertisement is, the more eye-catching it is. With the advancements in technology, it takes very less time to design billboards with unlimited possibilities.

Before placing a billboard advertisement in a particular area it`s better that a research is done about the interest of the people in and around that area. Like if the advertiser desires to post a billboard advertisement on a highway, he can choose the advertisement on a motel, cafeteria, or gas station. Depending on the locality specific potential customers should be targeted.

The cost is really reasonable. It varies from $1,000 to $3,000 per month. Ten advertisements will cost around $ 30,000. It might look like a big amount, but it costs almost same if placing a full-page ad in a newspaper for only a day. And if the effectiveness is considered for both the methods, newspaper advertisements are not even half as effective as billboard advertisements. When an advertisement is placed in a newspaper or in a magazine, the customer should reach out to see the advertisement, but when an advertisement is placed on a billboard, it is like reaching to the customers.

Thus, Billboard advertising has high-impact on people and is a cost-effective method of advertisement. The above-mentioned advantages are few of the many advantages of billboard advertising. And that`s the reason why all types of companies and businesses are choosing to go with billboard advertising. From placing the billboard at a theater multiplex, highway, airport, and even pasting them on cars, any kind of product can be advertised to any kind of audience. And the effectiveness of it can never be underestimated.


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Need Childcare in San Diego? You Need San Diego Craigslist!

A well known comedian has joked that the easiest job in the United States is that as weatherman in San Diego, California. The joke is that since the weather is seventy-two degrees and sunny all the time, a meteorologist could get away with just saying every day that the weather is “nice.” There is more to the Southern California city, however, than just pleasant weather. With an estimated population of about 1.2 million, San Diego is the eighth largest city in the country and sits as the economic center of a major metropolitan area. Like many parts of California, the economy of San Diego is largely technology-based, especially in biotechnology and computer sciences.

The mild climate and well-paying technology jobs, along with a crime rate that is among the lowest in the country and has been declining for over a decade, make San Diego a great place to live and raise a family. For those raising a family in the area and needing childcare, one useful resource to use in the search is San Diego Craigslist (

In case you are not familiar, Craigslist is a network of site for communities throughout the United States and around the globe. Initially, it was founded as a resource for the San Francisco Bay Area in 1995. By 2006, there was a Craigslist site representing each of 450 cities worldwide. With a few exceptions, advertising on Craigslist is free, and postings can be placed in myriad sections, all organized into major categories.

In the community section of Craigslist, one can find and post bulletins about local activities, news, and rideshare programs. In large cities, such as San Diego, boards like these can help make the community feel smaller by putting residents in touch with one another. For both the forgetful and the benevolent, the lost & found area can be quite useful, helping to reunite people and their possessions. And for the San Diego resident in need of childcare, this is the board to visit.

A quick browse of the childcare section yields dozens and dozens of advertisements from licensed caregivers looking for charges. Care is available in a variety of settings and environments, from home-based care, to a preschool-like setting, to nannies, to simple babysitting. With this variety of settings and a range of prices for everyone, it ought to be easy to find the kind of caregiver you are seeking for your child.

Of course, with so many listings in one city, there are bound to be some from sources which are less reputable than others. You have plenty of options, so don’t be tempted to automatically go with the first person who returns your phone call or e-mail. Shop around, get plenty of price quotes, and do some research. When it comes to who cares for a child, it is important to be as careful and thorough as possible.

San Diego is a great place to live with plenty to do and lots of opportunity for employment. If, after finding one of these opportunities, you need someone to watch after your little ones, a great first step is San Diego Craigslist.

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Advertising using Power Words

Word cannot only influence the minds of people but can completely change their perception abut a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personals, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement.

New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others and he tries to get it before anyone else does so as to have edge over others. The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other`s strength.

Take for instance the line ‘Money back guarantee`, these power words helps gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.

Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven`t gained success in something particular.

Words ‘Insider say that`, is similar to ‘secret`. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.

Free word in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality. By any change, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word FREE is spelled as FR~E on websites as ISP filters blocks messages having the actual word, considering it to be some kind of spam.

You is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest. The advantages then should be referred to the customer by addressing them with ‘you`. The customer feels that he is being directly talked to.

The word ‘Immediately` rings in the emergency. It can be interpreted as ‘Don`t wait any longer, get it now!` This motivates the customer to take some necessary and quick action.

Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer`s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn`t enough. Sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won`t do the trick. Instead, the sentence should be changed to ‘enough memory to store 350 pictures or 50 videos`. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign.


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When it comes to research on the internet, there is no doubt that the most popular search engine is Google. We all use Google on a daily basis, whether it’s to look up someone, find the best restaurant in town, or find driving directions. But one problem with Google is that you have to narrow your search to find what you’re specifically looking for – for example, you would need to enter the city and search criteria of the topic you’re researching. Not only can this be frustrating, but it can be a waste of valuable time and energy. Thus, the birth of Craigslist. Craigslist is a new revolution that provides nearly everything you would want to know about a specific area. Created by Craig Newmark in 1995, was originally developed to serve the San Francisco Bay area. By the year 2000 it had spread to four cities, and by 2006 it covered over 450 cities, domestic and foreign.

If you’ve never heard of Craigslist before, then you have yet to discover the world of information available at your fingertips. Once you try it out, you will probably never go back to any other search engine on the internet. It is very easy to get started on craigslist and can be used by anyone of any computer skill level. Not only is it an amazing search engine, but it’s a very useful way of connecting to the people and services of your area as well as many other locations of the world. Craigslist offers valuable information on nearly every major city in the United States. If you’re looking for information outside the country, Craigslist has you covered.

You can find the same great information on over 100 foreign countries and cities. You will discover a wide range of topics, including anything from vehicles for sale in your area to the latest real estate listings, as well as local job vacancies and discussion forums. Craigslist provides a place to meet for several different professions, such as politicians, healthcare workers, and stay at home moms. You can also find discussion groups for singles, religion, and even 1099 and other tax related issues. Chances are if you’re looking for a discussion group on a topic you can’t find anywhere else, you can find it on craigslist. Craigslist is a resourceful outlet for anyone relocating to a new area or just to find a specific item for sale or topic to discuss.

Craigslist is totally free to use and requires no registration. In fact, craigslist CEO Jim Buckmaster issued a statement that the site has little interest in earning a profit, but that their main objective is to help the users find the information they are looking for. To explore the endless possibilities, simply visit and click on the city and state of interest. You can even post your own information at no charge. With all of the things you can accomplish by using craigslist, you will find every minute spent on this site to be useful and beneficial.

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Need a Vacation Home Near Whistler? Try Craigslist Vancouver!

Located in southwestern British Columbia, the port city of Vancouver is consistently rated among the world’s most livable cities. Although traditionally a port town with an economy dependent on local resources (fishing, forestry, agriculture, etc.), Vancouver has developed into more technical economic sectors. After New York and Los Angeles, Vancouver has the third largest film industry in North America and is also undergoing a major expansion in the field of video game design. This has led not only to it being a highly livable city, but also a rapidly expanding one.

Adding to the economy of the region is the nearby resort town of Whistler, where the 2010 Winter Olympics are to be held. Whistler is famous the world over for its excellent downhill skiing. In fact, for the avid skier, it is a “must visit.” And, when you are planning your ski trip, you must find good accommodations. For this, one great place to look is the Vancouver section of Craigslist.

In case you are not familiar, Craigslist is a network of site for communities throughout the United States and around the globe. Initially, it was founded as a resource for the San Francisco Bay Area in 1995. By 2006, there was a Craigslist site representing each of 450 cities worldwide. With a few exceptions, advertising on Craigslist is free, and postings can be placed in myriad sections, all organized into major categories.

One such category is housing, where users can browse apartments, available real estate, temporary housing or sublets, shared housing, parking, office space, and vacation housing. One can even post a housing wanted ad or arrange a housing swap. This can be a major resource for places like Vancouver, where people visit on vacation and need resort accommodations.

A quick browse of this section reveals plenty of such accommodations for Whistler posted on Vancouver Craigslist ( Listings can be found for condos to sleep four, six, even ten people. The rates tend to be reasonable and comparable to what one might pay for a hotel, but with additional amenities, such as kitchens, fireplaces and in-unit jacuzzi spas. Some ads are posted by condo owners looking to get some income out of their property, others are by commercial resort property managers. Some units are advertised to make them seem more homey. One, for instance, includes a stocked kitchen with espresso machine, DVDs for playing on the included DVD player, and plenty of books and games. Either way, Craigslist enables you to communicate directly with the poster and arrange your stay. This is the sort of personal touch that is common in postings on Craigslist, making it preferable to traditional newspaper ads which cost money by the word, forcing posters to cut corners.

It you ever get the chance to visit Vancouver, you will undoubtedly find a pleasant, expanding city full of history and natural beauty. If your plans include a skiing trip to nearby Whistler, be sure to check out Craigslist for vacation rentals before you go. It may just make your trip that much better.

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