John Galianos

Affiliate Marketing & Blogging Tips, News & Reviews

Making Money with Articles: The Importance of Keywords

Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.

What is a Keyword?

A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.

Over Optimizing Your Articles

It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as “keyword stuffing?. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times.

What is Keyword Density?

Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you don`t over optimize and you are making sufficient profit from your rankings, then you can choose whatever keyword density you like.

The Right Density

No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results and be seen by more people.

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The Importance of Article Marketing to Improve Business

Writing is a passion. It is a profession. It is a craft. It can be a hobby. It can also be a marketing tool. How? If you have a business and your aim is to get the word out about you, one way to go about such task online is through article marketing.

Marketing Strategies
If you own a business, whether it is a startup or a big company, you would always think of ways to promote your stuff. This is the main reason why creating web sites are popular these days. More and more people are getting hooked with how the cyber world works wonders.

If you own a web site, the next thing that you will think about is how to drive traffic to it. Just like how you do it offline, you have to reach out to your target market and lead them into clicking your URL.

Article Submission Sites

With the advent of many credible article submission sites on the web come entrepreneurs who are seeing opportunities open for them to speak out and pique the interests of their potential clients.

And how do you go about this?

1. You create good contents. What does this mean? For example, you are a printing company who caters to business people and professionals. You offer postcards, business cards, brochures, newsletters and the likes. When you write the articles, you will not only think about ways to design your postcards, you will go and direct the material to your target market. You can write an article about ways to design your postcards to help your food business.

This way, you already are capturing a niche market. These people will be interested with the products that you are offering. They will be more interested if they will get a view of how they would be able to utilize such tools. And the perfect avenue for you to do so is through the good and functional contents that you make available for these people.

2. Take time to fill out your Resource Box

When you submit articles to directories, they allow you a space to have your author’s biography. No, this doesn’t mean that you have to brag that you are a good looking, 40 something, with bank savings. You are not looking for a partner. You are looking for clients.

To do this right, include your name, your web site address, a tag line or your business’ unique selling proposition and a call to action for your readers. This is the venue where you will promote your own stuff and lure them to click on your links.

Now do you understand why it is important to create quality contents for this purpose? People must trust that you can deliver what you have promised. They don’t know you. But in establishing your name as an expert in the field where they need help, they will learn to appreciate you and may later become interested as to what you are offering them. You cannot achieve that with crappy articles.

If you don’t have the knack for it, you can always hire freelancers to do the job for you. This way, you will be able to provide article marketing to submission sites while you reap the benefits of such move through time.

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The Basic Guide on How to Write Articles

If you have just discovered the many routes that you can take with regards to online marketing, you may be faced with many questions. One of them and a very important one is how to write articles.

The Rule of the Game
Writing for the internet is very different from getting your daily dose on blogs and other creative venues. Yes, this also requires a lot of creativity on your part but it caters to a specific market, people who doesn’t have much time to spend reading the 500 plus words articles that you are presenting to them.

Your role now is to get their attention, make them scan through your materials, get your point and get them hooked with what more you have to say then what more can you offer to them.

Basic Guide
You need not be too academic when it comes to writing articles. Besides you are not writing a research or term paper. You just want to reach out to potential clients to help them in avenues wherein you could reach out to them in relation to whatever business you have.

1. Good content

Your writing doesn’t have to be too technical that people would have to consult a dictionary just to grasp your thoughts. You have to create functional articles that will be easy to understand and people will be able to relate with.

2. Conversational tone

Talk to your target market through your articles. You’ve got to establish a connection with them. And this can be achieved through the manner that you present your articles. You have to make them feel like you are a friend that they can turn to if they are having problems in some aspects of their business.

3. Excite your readers

You are not writing to win awards so avoid the boring matter of fact route. Keep the tone bubbly and easy to grasp. Create headlines and catchy tag lines in order for you to keep your probable clients interested.

4. Short paragraphs

Short paragraphs are intended for easy reading. This will especially be helpful for those who don’t really have the time and are just scanning for interesting finds.

5. Provide benefits

Make sure that after reading your piece, the reader will get something out of everything that you have said. Such knowledge should be useful to them and will make them interested in reading your future articles as well as your other products and services.

6. The importance of you

Use the word you throughout the article. This way, the one who will be reading it will feel a sense like you are directing them because they are important. It will be easier to capture their interest this way.

So you think you can write now? Why are you doing this anyway? The one thing that you have to take note is that you are doing this to drive traffic to your web site. You have to make as many people aware about the products that you are offering and lead them to you. This can be achieved further by providing good copies at the resource box or at your author’s bio section on each of your article.

So make sure that you master how to write articles before you plunge into submitting to article directories. This way, there are better chances for you to create impressive ones that will help you propagate your purpose.

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Some Important Notes about Article Submission Software

Marketing your business has never been easier. With the booming state of the cyber world, reaching out to your target market has become a breeze. One of the most popular ways to do this is through writing articles and send it to the directories using article submission software.

Writing the Articles
You have to start the process with a good content. Words are powerful so you’ve got to put them into good use. You will lead your clients your way through these articles. They surely wouldn’t be led of something crappy.

The usual way to go about writing articles is to start with the word count. This is regularly 500 to 2000 words and talks about the field of your expertise. For example, you are selling furniture. On your article, you can target interior designers, home owners as well as business people on how they can make use of the different furniture. You can give tips on how to design their space using the pieces that you are selling

In your articles, you should not blatantly sell your furniture. The way to do this is establish first your expertise about the product, teach people how to use them and give them ideas of how others have utilized such.

In those article submission sites, you will have the resource box that is intended for you to create an author’s bio with the link to your own web site. This is your chance to sell what you’ve got and make people interested enough to click on your link.

There are many free article directories available in the web. But you cannot submit in all that. It will be better if you check on the rankings of the sites that you have chosen to submit to both in Google and Alexa.

The Software
In submitting to the sites manually, you have to copy your every article, its description and your links then paste it on every submission site. This is what the software addresses. It does the job for you much easier. This is available now for the price ranging from $90 to $200.

The software will be able to do your multiple submissions at once. This comes with an auto formatting aspect. Most of these products come with the complete package including the compatible article directories that will accept the format that this software is going to produce. You just have to fill in the required details once and the software will do the rest for you.

With everything being handy, you no longer have any reason not to take advantage of this opportunity to market your products and services. The writing itself can be outsourced. There are a lot of freelancers that you could approach to do the job for you. All you have to provide them with is your goal, what you are selling, what the articles are for and some basic guideline if you have a preference with regards to the style.

The web is not only a vast resource of information. It is a vast source of people who would be interested to try what you are offering. Your task is to be seen by these people and lead them to click on to your links.

This way, you will be able to contribute with the good contents and information that can be useful for other people who will be searching for such finds. Let the article submission software help you accomplish that goal easily.

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Simple Ways to Start Creating Marketing Article

If your web site contains everything about your business or if it is your business in itself, well you have to hard about getting the word out about it. Have you ever heard about marketing article? This is a very effective way to capture many people’s attention by way of informing them and providing them with details that they would want to know.

How to Write
Do you ever blog? Or have you written to a loved one? You are off to a good start. Everybody knows how to write. But how to write for an audience takes a different course. But the reason remains the same. You are writing because you want your materials to be read.

Professionals writers may do the task for the salary but ask any passionate writers out there and they will tell you that they are writing first and foremost because they love what they are doing. They want people to read their stuff. They want to help in a way. They want to inform.

Read, Help, Inform
Remember these three principles. These can be your guide when you’ve already sat down writing your first article. So when do you begin? Easy. First, what is your business about? Who is your target market? They are the people whom you are going to address your articles.

So let’s say your products are flowers. You are targeting professionals, married couples, young couples. Actually, anybody can be interested with your product. You can also focus on hotel management or the restaurateurs, even funeral homes and services. You can write articles that will go like, how to improve your hotel’s business with flowers. You can also write something about, flowers ? your restaurant’s ambience at its best.

Now that you know whom to write for and what to write about, you must also know that in Internet writing, there are rules that you must abide in order to succeed on this venture.

1. Short paragraphs

Your articles must be written for easy reading. You must understand that the people who will search the web for information don’t really have much time. And added to that, they will only be scanning your articles first before they read the whole thing. Why? The web will provide them with a lot, if not better choices for the subject that they are researching about.

2. Article submission sites

You must first join in the forums regarding this matter to get a feedback of your chosen sites. You must check the sites’ Google ranking and their ranking in Alexa. You must choose the ones that rank high and has a high volume of traffic.

3. Word count

Upon knowing to which sites you are going to submit your articles, you can go over their rules about the word count and abide by it. There are sites that will accept a minimum of 300 word count for articles. Others will ask for a 500 or more minimum word count. You have to check and make sure to make sure that your materials will not get rejected.

And lastly, in creating a marketing article, do not forget to fill out the author’s bio box. This is your space to create a link to your own web site. This is how you earn your keep in submitting articles. Include you name, your business name, the call to action and the link to your site.

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