John Galianos

Affiliate Marketing & Blogging Tips, News & Reviews

Helpful Tips for Outsourcing Article Writing

Are you interested in outsourcing your article writing? Regardless of what you intend to do with those outsourced articles, you need to take a few steps. These steps, a few of which are outlined below, will help to ensure you see success with outsourcing.

Know How to Find Writers

Did you know there are thousands of men and women online who want to make money writing articles? There are, but they aren`t always easy to find. Article writers tend to hangout in online forums that are devoted to the trade. Can you post your projects on those forums? If so, do it. You can also use online bidding websites to your advantage. They are an easy way to gain access to hundreds of quality writers.

A standard internet search can also be performed with the phrase “freelance writer.? Many writers have websites that outline their rates and provide links to samples. This approach is nice as you get to handpick your writer, without having to sift through hundreds of applications and resumes.

Choose Affordable Writers

If you are outsourcing your articles, you will want to make a profit from them. It doesn`t matter how you intend to use them, you must profit from them. Never pay a writer that you cannot afford. Remember the main goal of using articles to generate traffic to a website or reselling them is to make money. The less you pay a writer, the bigger profits you will retain.

Understand Importance of Quality

Yes, affordability is important when looking to outsource, but quality is just as important. If you are paying for exclusive rights, you should be able to take all articles and use them right away. It is a waste of money, no matter how little you pay, if you have to rewrite or fix multiple spelling errors.

Ask for Samples

In keeping with quality, ask all writers for samples of their published work. Never hire a writer just based on their word. Always request samples before awarding a writer your project. They can help ensure you are spending your money wisely. They also reduce disappointment.

Give Detailed Directions

Providing your hired writer with detailed direction is a must. Without clear directions, you may experience disappointment. An experienced writer will ask questions, but not all will. That is why should provide as much information about your wants, needs, and expectations beforehand.

How many articles do you need written? What is the expected word count? Do you want keyword article, content articles, or a combination of the two? Do you want your article to have a casual tone or a statistical tone?

Set Rules

In addition to outlining what you expect in terms of the articles, also state your expectations concerning the project as a whole. Do you want exclusive rights to the articles? If so, make this know. Let your writer know they cannot reuse the articles again, even just for personal use. They need to know that you walk away as the sole owner of them.

Check for Uniqueness

By following the above mentioned steps, you should be paired with a quality writer who produces unique content, but there are no guarantees. Do not fall victim to someone who scams you with plagiarized articles. Use a program, like CopyScape, that checks for plagiarized articles. Refuse to pay anyone who just copies someone else`s work.


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Making Money with Articles: Free Article Content

Some webmasters try to use articles from free content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to visitors to their site so that they can begin making revenue.

Although this can sometimes be the only option for those who are running on a non-existent budget, it is not a way that will effectively build your website or revenue. There are a few potential reasons why this may be detrimental to your business building efforts.

Problem #1 – Search Engines

Search engines will only look down upon your site if it has the exact same duplicated content than other sites. The more sites that share your content, the less it will help you achieve good search engine rankings.

Good search engine rankings are essential in getting visitors to your sit so that they have a chance to click on your affiliate links. If you cannot even get visitors, then will never make an revenue. Working on the search engine optimization of your site so that you will eventually be high enough in the results to get customers, should be priority one.

Problem #2 – Getting visitors to click

Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. You must also be able to convince those visitors to click on your affiliate links. If your visitors see the same content they have seen on a multitude of other sites, they will be least likely to click on your links. This is because most people want to buy things that are recommended by people that they trust or whom they feel like are an expert on the subject.

If your content is just duplicated from other sites, you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product recommendations. This will reduce the number of website visitors who will be willing to click through.

Problem #3 – Author Bylines

Most free content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules). This poses a problem because most author bylines include links. When a reader gets done reading a really intriguing article, there is a strong possibility that they will click on the author`s byline link rather than your affiliate links. This is the entire reason why these authors offer free content to begin with, so that they may get their name and links out there to the public. Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.

Once you put these three problems together, you are looking at a serious decline in revenue simply because you used free website content from article directories. Although it may be the only option for some, if you have the funds to buy your own original content, then you should go this route. If you don`t have the finds, however, you may be better off writing your own content and then hiring professional services once you have made a profit to work with.

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