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October, 2010 | John Galianos

John Galianos

Affiliate Marketing & Blogging Tips, News & Reviews

A Return on Your Investment and More with Article Marketing


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Most businesses want to get a return on their investment in the soonest possible time. This may take 6 months to maybe even years depending on how much capital you started with and the success of the business. One way to get a return on that investment and more is with article marketing.

Article marketing is an advertising tool which is free to use by just about anyone who wants to promote their business. All the person has to do is write a few articles and then put a link to their site.

But it is not enough to just upload the articles. In order to see if it has helped with the business, there are two ways to measure it.

First, you can check if traffic has increased after the articles were uploaded by signing up with a site that monitors this as their service.

But since some of these people will not buy that very minute, you can get back to them on that by offering them the chance to become a member by signing up and getting a special report. To make this work, you have to get their email address so this can personally be sent to them.

From there, you can keep them updated on new developments such as new products or services. Who knows, they might buy an item from you next week or next month. If they are very satisfied with it, this will surely be recommended to their friends so you don`t only make sale but also get to establish a regular clientele.

If the traffic has not picked up, find out the cause. Were the articles you wrote informative? Did you use the wrong keywords? Are you promoting something that is relevant to the times? There are so many possibilities. For those who want more exposure, try to post your articles with links to your site to other websites.

The other way of looking at things is called profit per sale. Good or services have expenses. You spent some money on developing your website, finding a webhost and maybe even getting an article marketing service provider.

By looking at how much you have sold on a monthly basis and deducting this from your expenses, you can tell if you are making a profit or you should work harder. It is simple mathematics to see if you are in the red or green and should things look good for you, then the challenge now is maintaining it.

The two ways of measuring whether or not you are making a return on your investment for article marketing is applicable for any business. One way to sustain that is to add new content and new products to your business.

It will also be a good idea to post your articles in other sites so you get to capture a larger share of the market which translates to sales.

You have to be realistic when owning a business. Naturally it will take some time for sales to pick up so don`t panic if things are not going as progressively as you hoped. One way to help you get a return on your investment and more without shelling out additional funds is with article marketing.

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A Beginner’s Guide on How to Syndicate Articles


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You have a business. And you have a web site for that business. But you are lacking the desired traffic. You want to get the word out about your site. For this reason, you choose to write articles that are intended for marketing. Your problem now lies on how to syndicate those articles?

Step by Step
There are many ways that you can go about in syndicating your articles. Here are only some that you can consider as your basic guide especially if you are new to the concept.

1. Good content
You have to tap on to your target market in the very vast cyber world. And how are you going to do this? By providing what they are looking for. For example, you are selling mattresses and you want to capture people in the medical industry. Your articles can go like tips to finding a good mattress after an endless shift, or how about the medical benefits of a good mattress for someone in the medical field.

Those were just samples and at top of the head thoughts. The idea here is to know who you want to listen to you and make sure that they will really do.

2. Usually, the articles are short, from 500 to 2000 words depending on the requirement of the article submission site. The way to do is to establish yourself as an expert in the field of interest where you will be able to tap the kind of market who will be interested in buying the products that you are offering.

The articles should not be directly promoting your products. You may get banned from the article submission sites if you do so. There is an allotted space for you to advertise your web site and that can be found on the author’s bio. You can link that to your web site so the people who will be interested with you and what you have to offer would know where to go.

3. Decide on the article submission site
Use the vast resource available on the web to know what these good sites are. Stay away from the spammy type. You wouldn’t want to be associated with such. Track down which sites rank higher and which of them cater to the people whom you are targeting. Enlist on those sites and start submitting good articles.

4. You can also syndicate your articles to offline mediums such as newspapers or magazines. You will be able to tap onto a larger field this way. And you can also direct those people to your web site address.

5. RSS
This means Really Simple Syndication. This will distribute your articles widely suing an automatic process. Not only will you able to reach a broader audience, you will gain important backlinks to your web site.

At this day and age, syndicating your articles is easier. You just have to settle on how you will go about it. This will help you a lot in promoting your business because you will be able to get noticed by more people.

Now that you know some of the steps on how to syndicate your articles, you can start on pounding your brain and the keyboard to create articles that will really be helpful in helping you achieve your goals.

If You Like My Blog And My Posts, Feel Free To Buy Me A Cup Of Coffee

    JVZoo Product Feed


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