John Galianos

Affiliate Marketing & Blogging Tips, News & Reviews

Powerful Autoresponders â?? Does Yours Measure Up?

Powerful Autoresponders â?? Does Yours Measure Up?

Autoresponders are very necessary when it comes to marketing or taking care of customers. But the
power of an autoresponder, or the lack of power, can mean the difference between success and failure.

When you use an autoresponder service, you must make sure that the domain that the autoresponder
uses isnâ??t blacklisted by the spam watch groups. If it is, your messages probably wonâ??t make it past
the majority of spam filters, no matter how much you check it with spam checkers.

Also, not having the ability to track responses can cost you business. If you canâ??t track response rates,
you wonâ??t have any way of knowing whether your messages are doing you any good. A good
autoresponder will provide the ability to track responses. If yours doesnâ??t, you might want to shop
for a new autoresponder.

The ability to add and remove names to your autoresponder manually is vital. Often, people will
contact you without going through your autoresponder. These people need to be put on the
autoresponders mailing list. If you are moving your list from one service to another, you need the ability
to import names and addresses to your list. Again, if your autoresponder service isnâ??t powerful enough
to allow this, look for a different one!

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Personalizing Autoresponders

Personalizing Autoresponders

Have you ever walked into a store in your town, and been addressed by name? This has probably
happened to you at stores that you frequent often. The shop owner knows your name, and uses it. He
remembers you, and he wants you to know that he cared enough about you and your business to
remember you. In the offline world, this is just one aspect of customer support.

Customer service like this is almost impossible to achieve on the Internet, but some semblance of it
can exist when you personalize your autoresponder messages. Autoresponder messages can be set up
to address people by their first or last name â?? or both. In fact, there is quite a bit of personalized information
that can be added, depending on the autoresponder that you are using.

The information is included in the autoresponder messages by using codes. Each autoresponder will
use different codes to insert the information in your messages. You simply write your message, and put
the codes where you want the personalized information to appear. For instance, your message
may start out with â??Hello (code for first name)! In this case, the personâ??s first name will be inserted where
that code is.

Personalizing your autoresponder messages will most likely improve your response rate. Research
has shown that emails that are personalized with the personâ??s first name are opened more often, and
those people are generally more receptive to the contents of the email message. It is usually very
easy to do. You write one message, using the codes where you want the personalization,
then, no matter who that one email is sent out to, their personal information will appear where the
codes are.

Of course, the autoresponder must collect the information first. This is done with the use of forms
that activate the autoresponder. For instance, if you are giving away a free ebook, and you have your
visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalization â?? such as a first name, as
well as the email address. If that information is not collected, the autoresponder wonâ??t have anything to
insert where that code appears in your messages!

Take a look around the control panel of your autoresponder, and find out what type of personalization
you can add to your autoresponder messages. You may be very surprised at the improved results!

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Motivate Your Downline with Autoresponders

Motivate Your Downline with Autoresponders

Many affiliate marketers have a hard time building a downline â?? and an even harder time keeping downline
members motivated and selling. If your income depends on the sales of others, you should strongly
consider keeping them motivated with autoresponders.

You can load your autoresponder with positive messages, sales tips, and news related to the
product or service that is being sold. Many affiliates fail simply because they donâ??t know how to market a
product, and they have little or no support from affiliate managers or up line members! With the use of
autoresponders, all of that can change.

You should definitely write on some marketing tips, specific to your product or service, and set you
downline members up in the mailing list for that series of messages. Send broadcast messages
once a month congratulating the top sellers. Send short motivational articles that will keep your
downline member upbeat.

Failing to communicate with your downline members is the same as ensuring that they fail at the
business in most cases. If you want to succeed in affiliate marketing, you have to take steps to help
your downline succeed!

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Invoicing with Autoresponders

Invoicing with Autoresponders

If you have recurring invoices that you send out, you can easily automate this process with
autoresponders. Many business owners find that they spend a good portion the day
sending out invoices, or trying to collect on unpaid invoices! This can easily eat into the time that you
could be spending generating new business.

If the amounts invoiced are the same each month, and due on the same day each week or month, you
can easily automate the invoicing process with the use of an autoresponder. Many shopping carts that
have autoresponders built in work well for this. Others may take a little time to set up, but in the
end, they will save a great deal of time overall.

Get extra usage out of the automated invoicing process by adding small messages to the invoices
that alert these clients to new products or services that you offer. Think about your phone bill â?? doesnâ??t
your phone company send out additional sales material with each bill? There is no reason you
shouldnâ??t use this same marketing technique with your autoresponder invoices!

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Improper Uses of Autoresponders

Improper Uses of Autoresponders

Autoresponders are wonderful! They can be used for a variety of things, but there are several ways that
autoresponders should not be used. Using autoresponders in improper ways will make things
a bit more difficult for other people, and it could make things really bad for you!

Having one autoresponder respond to another autoresponder creates chaos, and in some cases, it
can overload servers. This happens when you sign up for something, using your autoresponder email
address. You sign up, and a message is sent to someone elseâ??s autoresponder, which responds to
your autoresponder, which responds to that autoresponder â?? and this continues on and on until
it is manually stopped and straightened out.

Some people use their autoresponder address on purpose when they sign up for discussion lists. In
effect, this causes an their autoresponder message to be sent to the entire list, or to one person on the
list, each time a person sends a real message to the discussion list. Needless to say, discussion list
members and owners frown on this practice, and the autoresponder owner gets banned.

Avoid these problems and use your autoresponder in ways that it was meant to be used. Do not use the
autoresponder irresponsibly! Not only will you create problems for others, but you may find that you get
reported for spam!

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