John Galianos

Apart from the chat rooms, instant messengers and electronic mails created for communication and dialogue beyond turf are the emerging innovations that help man build opportunities for interaction. The need for a personalized and human face aspect of building online communities is slowly changing the technological landscape of the Internet.

Blogs / “weblogs” or blogging are the newest gift of Internet technology to people all over the world. These are updated posts, crop up entries or personalized life snippets, of mundane or bizarre in nature. For most, a “blog” is a personal, unedited, and authentic journal meant to be shared in an online community. Blog site is a place where bloggers can publish anything; his thoughts, feelings, photos, special events, experiences, comments on issues and so on. It is more of an online diary with videos, links, documents, newsletters and opinions on just about any topics you are interested.

Blogs are made to welcome the insights and opinions of all and therefore, should not be written to sound intimidating and too formal. This kind of blog is a sure way to put off the readers. In the basics of blogging, conversational tone would be more appropriate to reach the desired audience.

Blogging is all about individuals reaching out to other individuals. Having a blog has its own set of advantages:

? Freedom of Expression. If you want people to hear you out and give their own opinion, this is the best way to create a line of communication;
? Networking is at its best. Having a blog is a good platform for exchanging genuine ideas from consumers to you as marketer of a certain product. Sound opinion and point of view is better than just showing the price quote;
? Excellent advertising platform. Blogging is a new way to advertise products, a refreshing change from the traditional advertising outlets and it is cost-effective.
? Gauging public opinion on products and services. The key is nice and catchy titles with new ideas presented in your content. This is an assurance of quick and repeated responses from your readers. Blogs is an excellent spot for the exchange of ideas between the seller and the consumer. Good for measuring public opinion regarding services and products, even political and business matters alike.
? Useful tool for internal communication. This will help your company to build a knowledge-based community of employees. Also good for harnessing employee relations and identifying human resource issues in advance.
? Other benefits like search engine optimization (SEO) will help your blogs to be seen often by as many people as you wish. This is very good exposure for your products and services.

Many blog hosting services are available on the Internet. But the basic question is which one of the services will be the best to start off your business blog program? Business people are usually clueless to recent technological innovations which would help them maximize their marketing potentials. For these beginners, it is best to study first the services offered by blog hosts. An ineffective business blogging program may damage marketing opportunities instead of enriching them.

A company may decide to do the following depending on its capacity and needs: 1) Host their own blog service, 2) Pay someone else to host the service, or 3) Setup a “blog aggregator page” and ask the employees to select their blog hosting services individually. There are paid and free services available for individuals.

For business blogs, they are required to have the latest blogging features; if not, this will prevent them from maximizing their marketing, public relations and SEO potentials.

Keep in mind that blogs should have the following basic essentials:

COMMENTS. Welcoming comments provide opportunity for dialogue. In business blogs, they are a good customer feedback mechanism. This helps develop better customer relations based from loyalty and trust. Blogging is an innovative way to converse with your customers.
TRACKBACK. This helps in maximizing company and product exposure. Through this service, consumers can get back to you for more posts and updates without the difficulty of locating you. If your blog is popular in a specific online community chances are links going back to your blog site are everywhere online, other blog sites or even websites.
CATEGORIES AND TAGS. These both help in classifying blog searches for ease of navigation and on site search. Categories act as libraries because it classifies posts by subject matter such as business, distance learning, e-commerce, online auctions, etc. Tags, help in the classification, especially in the blog search engine Technorati. Possible customers and new clients locate blogs about certain topics of interest by just clicking the tags.
RSS FEED. Really Simple Syndication is the feed from your blog that is sent out over the internet, and collected through the various newsreaders and aggregators.

If your company is to establish a business blogging program, considerable options should be made available by the hosting companies shortlisted for the services. Free blog hosting services are popular but they are much appropriate for individual online journals. Paid blog hosting services offer unlimited packages best for your company’s needs. You may want to suggest checking out some blogs that use the host first, read and examine their layout and design. Another important thing to consider is a reliable technical support the host has.

After, choosing the blog host, a team should be ready to plan the design and structure of the blog: The team should:
? create a style that meets the needs of the audience;
? establish an open, credible tone;
? schedule weekly updating of blog – ideally, a few times a week;
? include weblinks of other website and blogs;
? blog post should be in the “first person;”
? focus on the business blog objective; and,
? maintain an honest, engaging conversational quality.

Remember, whatever the look, style and content found on your blog is a reflection of you and your company.

You know what really gets under my skin?

The fact that about 90% of the systems and courses available on the net right now are all teaching the
exact same thing!

Everyone is taking the same AdWords training guide, changing it a tiny little bit and then re-selling it as some brand new, never before seen system that will create millions for you.

And it’s all the same info!

They just slap a new cover on the book and call it new.

It’s really incredible that so many people are getting away with this, and even more incredible is the number of people (like you) who get “taken” by this shady practice.

AdWords and PPC are old news, they were great 4 or 5 years ago, but these days you’ve got to spend months and thousands of bucks perfecting your technique before you have a chance.

Sorry, it’s just the truth. If you’re a one-man-show it’s going to be a long and bumpy road.

So what’s the solution?

Screw AdWords and PPC! Let’s do something new.

Wouldn’t you rather plug into a marketing machine that has almost zero competition.

A money-making beast that no-one else is teaching?

Enter Cell Phones…

There are over 4.3 Billion cell phone users worldwide and if you know the right techniques you can plug into this untapped market with incredible ease.

And there’s only one person I know of who has mastered how to make the most money from them and is actually TEACHING his techniques step-by-step.

Well, to be fair there may be other people teaching about Cell Phone marketing, but i only know one who’s making over $320k in a single month doing it

Cell Phone Cash Official Website

Mack Michaels has spent years perfecting his systems, they work, all of them.

His students have made over $2,000,000 in the last 7 months alone.

And now he’s release to the public the most powerful course every created to show you the exact steps you must take to make obscene amounts with Cell Phones!

Cell Phone Cash Official Website

Say goodbye to weeks of AdWords and PPC frustration.

Say hello to the largest untapped and fasted growing marketplace on earth.

Hello Cell Phone Cash!

During this limited release you can get a copy for under $25, which I think is just stupid cheap for this. Seriously.

I give Mack my highest recommendation, his stuff works, every time.

Go find out for yourself…

Cell Phone Cash Official Website

Oh, and I didn’t even mention the $1,300 in bonuses he’s tossing in. Well, I guess I just did mention it.

Anyway, this is better than better, go get it now:

Cell Phone Cash Official Website

Don’t forget to watch the videos on the page, super good.

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

Blogs have increased popularity over this past months. Many people have started to create their personal blogs to express their thoughts and feelings. Internet companies have also started their blogs to inform consumers on the latest product news and reviews.

Because of this, blogs are also being used as internet marketing media. Before, internet marketing is done by placing banners and links on popular websites, such as news and information sites. Links were also included on newsletters and marketing letters sent to the members of their mailing lists.

Many people spend time reading blogs. People read their friend’s blogs, their favorite author’s blogs, blogs on topics that they are interested in, and blogs on product reviews. With the increasing popularity of blogging, it is even feared that people rely on blogs to get the latest news.

While getting news reports from blogs isn’t reliable, some people look for product reviews through blogs. In some cases, this is more dependable. While it is true that some media persons are being paid to write good reviews about a certain product, blog writers write about their actual experiences on products and services from a company.

Since there are many people who read and start their own blogs, blogs are a good medium to market a product. With the increasing blog traffic means increase in product sales.

Blog traffic can be increased by joining affiliate programs and sites, which will list your blog under a certain search category or name. You can also have your blog advertised in popular websites. This, however, will cost some money and is not advisable if you have just started blogging.

A writer who has just launched his/her blog will want as much traffic as possible to increase advertisements on the site. Also, some advertisers pay every time their link is clicked or the page that has their link is viewed.

When you have increased traffic on your blog, you should try to keep you visitors coming back and recommending your blog to friends and colleagues.

This can be done by having informative or amusing content and good blog layout and design. You may develop your blog’s content or you can also acquire the services of a web content writer to provide you with the blog articles.

The blog’s layout and design also plays a big role. While most of the companies offering free blog hosting offer pre-selected templates, there are also some that allows customization that if you utilize this feature correctly can increase your blog’s traffic.

Here are a few tips to make your blog stand out from the millions of blogs out there that have standard designs.

* Customize the banner

The banner usually has the most generic designs that are common to the blogs from a blogging company or service.

You can personalize this banner by having a graphic with the dimensions of the banner. You can also edit the graphic so that it will also include the title of your blog.

In this case, you can create your own graphic or you can purchase professional looking graphics online for less than $10.

* Personalizing photos

Of course, most of the photos that you will be posting will be your own. However, if you don’t customize the photos before posting them, you may miss maximizing the enhancing benefits graphics can add to the page. Adding photo borders can help the photo stand out from the page.

It can also add to the design of your blog. You can choose a standard border or you can also create your own border which can be associated with your blog’s templates.

* Add a favicon

Don’t you think sites with icons on the address bar before the website’s URL are cool? Many people do. These favicons add a professional look to the URL. These easy to do using photo or graphic editing softwares.

* Check out blog templates, layouts, backgrounds, textures and skins from sites

There are sites that offer free blog templates, layouts, backgrounds, textures and skins. You can make use of these so your blog will not look generic like most of the blogs hosted by the service provider.

* Include RSS feeds

This is a cool way to inform people with newsreaders about your blog headlines. Tutorials on RSS feeds are available on the internet.

* Audio makes your blog more personal

Not only does audio personalizes the blog; it can also keep your visitors coming back. You can try having streaming radio stations, mp3 file or playlists loading with your blog.

* Advertisements

If you have signed-up with Google Ad-Sense, which I am sure you would like to do, make sure that the ads are conveniently placed that these will not hinder your readers’ ease in accessing the information on your blog.

Try using these tips and you can definitely increase and retain traffic on your blog.

The hardest part of writing is the first sentence. When you look at the whole project, it seems like an
impossible task. That’s why you have to break it down into manageable tasks. Think of climbing a mountain.
You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you
possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain ? step by step.

Now think of writing your ebook in the same light. You must create it step by step, and one day, you will
take that last step and find yourself standing on the summit with your head in the clouds.

The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead
of climbing gear, however, you must organize your thoughts. There are some steps you should take before
you begin. Once you’ve gone through the following list, you will be ready to actually begin writing your
ebook.

Beginning Steps to Writing an ebook

First, figure out your ebook’s working title. Jot down a few different titles, and eventually, you’ll find
that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in
anticipating and answering your reader’s queries. Many non-fiction books also have subtitles. Aim for clarity
in your titles, but cleverness always helps to sell books ? as long as it’s not too cute. For example,
Remedies for Insomnia: twenty different ways to count sheep. Or: Get off that couch: fifteen exercise plans
to whip you into shape.

Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are
addressing and how your book will solve that problem. All chapters spring forth from your thesis statement.
Once you’ve got your thesis statement fine-tuned, you’ve built your foundation. From that foundation,
your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your ebook. Remember: all chapters must support your thesis statement. If they don’t, they don’t belong in your book. For example, your thesis statement could read: We’ve all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night’s sleep.

Once you have your thesis, before you start to write, make sure there is a good reason to write your book.
Ask yourself some questions:

* Does your book present useful information and is that information currently relevant?

* Will you book positively affect the lives of your readers?

* Is your book dynamic and will it keep the reader’s attention?

* Does you book answer questions that are meaningful and significant?

If you can answer yes to these questions, you can feel confident about the potential of your ebook.

Another important step is to figure out who your target audience is. It is this group of people you
will be writing to, and this group will dictate many elements of your book, such as style, tone, diction,
and even length. Figure out the age range of your readers, their general gender, what they are most
interested in, and even the socio-economic group they primarily come from. Are they people who read fashion
magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you
can pin down your target audience, the easier it will be to write your book for them.

Next, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you
want to bring quality traffic to your website? Do you want to enhance your reputation?

Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or
do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use
the chapters to create an e-course, or use your ebook to attract affiliates around the world? The more you
know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly
consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four
subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.

How to make your ebook “user friendly”

You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos,
graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible
information, and they break up the density of the page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader’s respond
to the feeling that you are having a conversation with them. Break up the length and structure of your
sentences so you don?t hypnotize your readers into sleep. Sentences that are all the same length and
structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a
day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The
art of writing is a lifetime process; the more you write (and read), the better your writing will become.
The better your writing becomes, the bigger your sales figures.

In an ebook that is read on the screen, be aware that you must give your reader’s eye a break. You can do
this by utilizing white space. In art classes, white space is usually referred to as “negative space.”
Reader’s eyes need to rest in the cool white oasises you create on your page. If your page is too dense,
your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the
reader a mental break from dissecting your paragraphs one after the other.

Finally, decide on an easy-to-read design. Find a font that’s easy on the eyes, and stick to that font
family. Using dozens of fonts will only tire your readers out before they’ve gotten past your
introduction. Use at least one and a half line spacing, and text large enough to be read easily on
the screen, but small enough so that the whole page can be seen on a computer screen. You will have to
experiment with this to find the right combination.

Of course, don’t forget to run a spell and grammar check. You are judged by something as minor as correct
punctuation, so don?t mess up a great book by tossing out semicolons randomly, or stringing sentences
together with commas. (By the way, that’s called a “comma splice.”)

Last of all, create an index and a bibliography. That’s it! You’ve written a book! Now all you have to
do is publish your ebook online, and wait for download request from your website visitors.