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PROBLOGGING: MAKING MONEY FROM BLOGS
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A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:
· Straight texts
· Photographs or images (photoblog)
· Video (videoblog)
· Audio files (audioblog)
· Hyperlinks
Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:
· Online journal or a web diary
· Content managament system
· Online publishing platform
A typical blog has the following components:
· Post date -the date and time of the blog entry
· Category – the category that the blog belongs to
· Title – the title of the blog
· Main body – the main content of the blog
· RSS and trackback – links the blog back from other sites
· Comments – commentaries that are added by readers
· Permalinks – the URL of the full article
· Other optional items – calendar, archives, blogrolls, and add-ons or plug-ins
A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the ’stats’ (the nubmer of comments or trackbacks).
There are numerous types of blogs. Some of them are the following:
1. Political blog – on news, politics, activism, and other issue based blogs (such as campaigning).
2. Personal blog – also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.
3. Topical blog – with focus either on a particular niche (function or position) that is usually technical in nature or a local information.
4. Health blog – on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.
5. Literary blog – also known as litblog.
6. Travel blog – with focus on a traveler’s stories on a particular journey.
7. Research blog – on academic issues such as research notes.
8. Legal blog – on law (technical areas) and legal affairs; also known as ‘blawgs’.
9. Media blog – focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.
10. Religious blog – on religious topics
11. Educational blog – on educational applications, usually written by students and teachers.
12. Collaborative or collective blog – a specific topic written by a group of people.
13. Directory blog – contains a collection of numerous web sites.
14. Business blog – used by entrepreneurs and corporate employees to promote their businesses or talk about their work.
15. Personification blog – focus on non-human being or objects (such as dogs).
16. Spam blogs – used for promoting affiliated websites; also known as ’splogs’.
Blogging is typically done on a regular (almost daily) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.
Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:
· Personal bloggers – people who focus on a diary or on any topic that an individual feels strongly about.
· Business bloggers – people who focus on promoting products and services.
· Organizational bloggers – people who focus on internal or external communication in an organization or a community.
· Professional bloggers – people who are hired or paid to do blogging.
Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).
Below are just some of the many money-making opportunities for probloggers:
· Advertising programs
· RSS advertising
· Sponsorship
· Affiliate Programs
· Digital assets
· Blog network writing gigs
· Business blog writing gigs
· Non blogging writing gigs
· Donations
· Flipping blogs
· Merchandising
· Consulting and speaking
The following are a few things that you need to consider if you want to be successful in problogging:
1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.
2. Know your audience. Targeting a specific audience or group is a key to building a readership.
3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.
4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).
5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.
Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.
If You Like My Blog And My Posts, Feel Free To Buy Me A Cup Of CoffeeBoost Your Business With Blogging!
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Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.
Companies engaging in business blogging have a definite edge over its competitors. Here are some advantages:
? Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.
? Awareness and loyalty. Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.
? Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.
? Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.
For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.
Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.
The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.
For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.
If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.
1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
2. Setup several test blogs right away.
If your initial try out with blogs worked well, you can now start setting up your blogs.
1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.
2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.
3. Remember the following safety measures in blogging:
? legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
? corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
? create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
? avoid outright marketing blog or you will shy away your readers;
? make content updated, relevant and fresh;
? reinforce the company’s core values; and,
? encourage employees to use it.
4. Start blogging and complete 20 posts before going to marketing.
5. Begin marketing.
6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.
7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.
8. Strive to be consistent with your topic all the time.
9. Try to have unrelated topics with general and broad appeal.
10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.
Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.
If You Like My Blog And My Posts, Feel Free To Buy Me A Cup Of CoffeeBlog Software For All Your Blogging Needs
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Today anyone who has writing ability or is dreaming to be a writer has written a blog in the net. There are blog soft wares that are simple and easy to use and a technically inclined and challenged individuals can easily acquire a blog online.
For some individuals, blogs are their projects of every day living, as they talk about their daily episodes as well as make tribute to friends and family. Furthermore, blogs assume a profound meaning written to compose and assemble political statements, endorse a product, supply information on research, and even offer tutorials. Any subject that are of your interests, you can be sure that someone has written a blog about it.
Blogs are now being written by musicians, politicians, sports figures, novelists, newscasters as well as other known figures. It is this blog fever that has raised controversy. The fact that anyone can compose and regarding any subject matter under the sun, complaints about certain write-ups are an issue. In a lot of blogs, names are being mentioned; do bear in mind that although you are entitled to write anything that interests you in a blog, you have to be very careful and take in a lot of responsibility. Do not make any statements which can become controversial; or else, be very prepared.
Why a Blog?
1. For personal acquaintances, relationships and hobby. A person can write a blog about his daily activities, what’s going on with his life as his way of telling his family and friends the things that goes on in his life. Likewise, one may also write a blog just so he can express what he feels about himself, or about a certain subject matter that is of interest to him.
2. Topical. Some blogs are committed to a precise topic, like computer hardware or politics. These are frequently read like magazines.
3. For marketing. Corporations are too, into blogging; when well written and implemented, this kind of blog can be a powerful instrument for business communications, forming eagerness and anticipation regarding their products and services offered, or used as tool within the company, keeping employees well informed about company issues and news.
Why someone else’s software?
A lot of Web designer and creators will laugh at the belief and idea of utilizing the software of someone else. This is can be correct especially when each software greatly differs from the particular requirements that a client may have. Yet on the other hand, when it refers to a Weblog software, there is no reason for apprehension in the use of a package that is pre-written, as most packages were developed through years of study; not just knocked together over a couple of days.
In addition, one may study its feature set. For a developer, it would take a lot of time and effort to write and compose from “nothing at all” every single feature in the Weblog software packages of today. For most people, a blog is there for the main reason that chooses to publish or make known your literature and texts on the Web, so you want to spend your time more on writing than coding.
Hosted Services
If one wishes to start broadcasting on the Web, yet does not have web hosting, one can consider looking into a hosted service, which includes Blogger, TypePad, Live Journal, and more.
These services are operated or handled for an individual, so there is no need to concern one about technical upkeep of one’s Weblog; instead, one can concentrate on his blog’s appearance and content. In just minutes, after signing for an account, one can readily start his own blog. Many such services are offered free, such as blogger. TypePad charges a minimal amount for monthly service fee.
Self-Hosted
When one has Web hosting on hand, or is eager to buy hosting, in which one feesl that the advantage will prevail over the problems of keeping up your own blog connection and installation, then you may want to take into account a package that is self-hosted, which includes Movable Type, Textpattern and WordPress.
Other hosting companies did construct the process of installation easier, permitting installation with just a click from a control panel that is browser-based. It is important that you check with a hosting company so you can view if this function is offered. Similar to hosted services, some self hosted packages are made available either for free or for a certain fee which is dependent on the type of package that you choose as well as the basis why you are using it.
If You Like My Blog And My Posts, Feel Free To Buy Me A Cup Of CoffeeHow to Increase Sales Through Streaming Audio
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Many studies have proven that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program. In between the program, advertisements on products and services are being played.
For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.
It is then that the benefits of using music on websites were discovered. Before, music on the Internet was just available in downloadable forms as mp3. Even through hosting downloadable music on their servers, companies were able to get much traffic on their sites. And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales.
However, there had been a problem with illegal music download in which artists, musicians and record companies have lost millions of revenues.
Then, came the popularity of Internet music streaming. Unlike the former, radio streaming does not allow download of the music files. Thus, the copyrights of the artists and record label owners are protected.
So, how can this be done? There are several ways to stream audio from your site. First, is to stream a radio program from your site or blog. You can find free affiliate programs that allow you to stream their radio content from your site.
What will this mean to you? This means that your site will have new audio content every time it is visited. What’s even great is that the content is being updated even without much effort from you.
In this case, what you needed to do is to signup with an Internet radio station and have the link embedded on your blog or website.
Another way is to stream mp3s. To do this, you just need to upload your mp3files on a server and add the files’ links to the page. When the link is clicked, the browser opens a media player window and plays a file. However, since the file is in mp3 format, it may also be downloaded. Downloading music files without the authorization of the copyright owner is illegal. Therefore, if you will be using this type of streaming, make sure that you have the appropriate permit to do so.
A third way to add audio to you blog or website is to stream music through organizing playlists. Playlists are m3u files, which if downloaded, will not play music if offline. Using this process, however, can be complex. Here is a short instruction on how to do it.
1. Save your mp3 or wma file on the server. You may skip this step if you know that the file exists on another server and know the link to that file. Make sure that the link has a .mp3 or .wma extension.
2. Open your text editor and type the path to the file. Include the http:// and the file extension. Repeat this step until you have included all the links to the files that you would like to be included in the playlist.
3. Save the playlist with a .m3u extension.
4. Upload the m3u file on the directory where the music files are hosted or to your server.
5. Open your html editor and embed the link to the m3u file. Through this, you can also set if you want to have the playlist to autoplay if someone visits your site of if you want your visitor to control playing the music. You can also set the volume level.
After the code is embedded on the html file, and whenever your site is visited, the songs in the playlist will be buffered, streamed and played one after another. If your playlist has several songs, the user can skip forward or go back a song in the playlist using the media player controls.
Doing this setup works for many website owners. Through this you can customize the type of music being played on your site. You can even play recordings related to your product to boost product awareness.
It requires knowledge of html to be done. But if it will be the best way to increase traffic to your site, why not request assistance from programmers. After all, having audio on a website is a proven way to increase sales.
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