John Galianos

Affiliate Marketing & Blogging Tips, News & Reviews

PPC Advertising for Maximum Web Promotion

 

PPC Advertising for Maximum Web Promotion
Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:
1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry.  These networks have a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

 

 

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PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS “CLICK”

 

PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS “CLICK”
PPC stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the ‘landing pages’ for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’.
Some of them are listed below:
· Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.
· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.
· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a searcher.
There are several approaches to this:
· Discount offers
· Testimonials
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials or sample offers
· Freebies
· Reverse psychology
· Major benefits (“Lose weight”)
· Direct instructions (“Click here”)
7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

 

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Easy Profits Using PPC In Your Affiliate Marketing Business

PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.

Let us take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiserâ??s site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitorâ??s who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your siteâ??s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisersâ?? account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisersâ?? bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

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How to Actually Rank For Any Keyword With a Legitimate Search Engine “Loophole”

Everyone wants to have their site rank well in Google.

And why not? Not only can Google send you a boatload of free traffic – it’s also highly targeted, and it’s one of the best ways to drive business.

The problem is, that exact same ideal is shared with thousands of your direct competitors. This creates an environment where you’ll always be fighting, kicking and scratching to maintain your traffic – along with the ever present fear that your livelihood is only one “algorithm update” away from vanishing.

And that’s if you can even get ranked for any decent keyword, to begin with…

In fact, only the largest, most-established authority sites can reliably see consistent traffic from Google. And even then, their rankings fluctuate constantly – several times a day, in some cases.

The fact is – it’s getting harder and harder for the “little guy” to get any kind of meaningful web presence on the web these days.

Getting ranked in Google is almost impossible unless you’ve got a major promotional budget and some time on your hands to “wait” for your domain to become trusted (Google favors older domains). And advertising with pay-per-click ads isn’t affordable like it once was.

Search marketing has finally become what everyone feared it would – a game reserved for big business.

But what if there was still a way to legtiimately rank for keywords with tons of traffic?

And what if you could do this without having to spend months and even years building up an authority site to do so?

In fact – what if you could systematically create one-page minisites that could rapidly rank in the top 3 spots (consistently) for basically any keyword you target within a matter of a week or so?

Is this for real?

YES.

But not with Google.

It’s happening right now, as we speak, on MSN.com

Now – before you think it – yes, I know, MSN doesn’t have nearly the reach that Google does. But, it still does receive millions and millions of search users daily. After all – MSN is the default home-page for anyone who first uses Internet Explorer.

And, to put it in perspective, which would drive more traffic?

Occupying the #1 ranking for your most desirable keyword target on MSN?

Or occupying the #47 spot on page 5 of Google’s results?

Sadly, it’s actually more effort to make it to the 47th spot in Google than it is to literally dominate in MSN.

How does this work?

Watch this video to find out:

==> http://www.johngalianos.com/go/loophole.php

Like I said – forget about Google.

Focus on something that you can actually WIN with, and win big!

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Make Money with Affiliate CPA Networks

One of the best ways to monetize a web site, and among the least known, is lead generation, which is actually a highly lucrative form of affiliate marketing, but is used by relatively few online marketers.

Learn more of the methods from CLICK HERE

Here’s how lead generation works. Listen up – this information is golden!

Monetizing a website by becoming a CPA affiliate is very, very simple. You sign up with one of the 50 or so CPA Networks that are available online, drive traffic to the custom landing pages they provide, and get paid whenever a site visitor fills out and submits a form. That is really all there is to it.

A CPA network is a clearing house that brings advertisers and publishers together. The advertiser provides a custom landing page and form, pays the network commission for making it available to affiliates, and the affiliates in turn are paid for driving traffic and generating signups.

CPA stands for “cost per action”, and in this case, the action is the site visitor filling out the form. Compare this to traditional affiliate marketing, and you will see the beauty of it quickly. Done right, it is
a much easier and more lucrative way to monetize a website.

A traditional affiliate must acquire traffic, do a good job of “pre-selling” the product, and send visitors on to the vendor site through an affiliate link, hoping to generate something like 1% to 5% sales, which in turn is highly dependent on the quality of the vendor’s sales letter and product. If the vendor does a poor job of selling on the sales site, or has an over-priced or poorly received product, the affiliate has spent a lot of time, and perhaps money, for very little return.

A CPA affiliate, on the other hand, has a much easier job of things. He or she must still acquire traffic, either by paying for it, or by putting together a well-optimized site that gets good search engine placement for certain key words. At that point, however, the CPA affiliate’s job is nearly complete.

The next step is for the site visitor to fill out a form requesting some sort of information. Keep in mind, this does not entail the visitor getting out his or her wallet, or making a decision to spend any money.
All it entails is that the visitor *request free information* and give his or her name and email address, and perhaps a physical address.

You, as the CPA affiliate, get paid *even though your site visitor has yet to buy anything*. You are getting paid for a LEAD, not a sale.

Many people have no idea how huge and lucrative lead generation is, and not a clue the kind of money that certain businesses will pay for a good lead. Things like mortgage and insurance leads, in particular, are very, very valuable, as are credit card leads. But even something as seemingly inexpensive as a cell phone ring tone can bring you a nice commission per lead. Why?

These lead purchasers are planning on maximizing the long-term value of a customer. In the case of a mortgage, one lead can generate a commission of thousands of dollars to a mortgage broker. An insurance or credit card account is worth recurring commissions potentially for many, many years. Even a ring tone lead has a long-term value, since the vendor will continue to market to that person over and over again, selling them many times what it cost to acquire them as a customer.

CPA is big, big business, and one of the best ways there is to monetize your web site. If you are looking for easy and lucrative ways to monetize a web site, CPA affiliation could be your answer. To really do well at CPA, you need to learn how to use traffic generation methods like Google Adwords effectively, but in the long run, CPA is far easier and more lucrative than traditional affiliate marketing.

Learn more of the methods from CLICK HERE

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